Comprehensive coverage of the podcasting industry and its business ecosystem.
In this guest post by Thomas Mancusi, VP of Sales & Development at audioBoom, he talks with a podcast advertiser and media buyer about why the category works. Continue Reading
This morning Entercom announced the launch of its Content Innovation Group, a venture to produce exclusively developed programs for both on-the-air syndication and digital distribution. For more detail, RAIN News reached out to Liana Huth, VP of Programming Innovation at Entercom. Continue Reading
PodcastOne announced the addition of two new shows to its lineup. One is Larry Mac: America’s Crew Chief. The other program joining PodcastOne is The Tomorrow Show with Keven Undergaro. Continue Reading
The most star-packed podcast we’ve seen, both in the cast and production team, is set for its 10-episode launch on Feb. 7, nearly a year after it was announced. Developed by audio advertising sales company AudioHQ, in collaboration with Cinema Gypsy Productions and TateMen Entertainment, the show is called Bronzeville. With its Hollywood power, the venture might a new benchmark for production value and talent investment in the audio drama category. Continue Reading
Podcast specialist ART19 has entered a partnership that will bring its API (application program interface) to iHeartMedia. ART19’s API will allow its podcast publishers whose shows appear on iHeartRadio to access more advanced data about how people are listening. Continue Reading
The Players’ Tribune has partnered with DGital Media to launch a new podcast network. This new creation will center on athletes and sports. The network will debut on Jan. 26 with the show Giant Steps, which tells the story of the first Super Bowl Championship for the New York Giants football team in 1986. Continue Reading
Panoply Media has informed RAIN News that it has completed a partnership with Gen-Z Media to develop and produce podcasts for young listeners. The deal includes a second season of the popular kid-centered audio drama The Unexplainable Disappearance of Mars Patel, and future shows now on the drawing board. Continue Reading
AdLarge has inked an exclusive ad sales agreement to represent the podcast Little Known Facts with Ilana Levine. The weekly show offers interviews with celebrities such as Laura Linney, Matthew Broderick, and Kristin Chenoweth. Continue Reading
Slate-owned podcast network Panoply notified us of a few developments related to its Megaphone podcast content management platform. New high-profile publishers have joined Megaphone, and a new product called Megalink offers a user-friendly subscription process that also gives producers more intelligence about listeners. Continue Reading
Podtrac has posted its ranking of the top podcast programs from December 2016. The list includes several familiar titles, with This American Life, RadioLab, TED Radio Hour, Freakonomics Radio, and Stuff You Should Know filling out the top five. Continue Reading
Edison Research and Triton Digital, co-producers of The Infinite Dial, have announced the date of this year’s webinar release: It is March 9 at 2:00pm EST. The broad and detailed survey of American listening behavior has been conducted annually since 1998, producing long-running trend indicators, and is widely considered to be an authoritative snapshot of how and where Americans listen to audio. Continue Reading
The new podcast network from Forbes and PodcastOne has announced plans for the launch of four new business-focused shows. The Forbes on PodcastOne network on-demand audio network was first announced in August. Continue Reading