Comprehensive coverage of the podcasting industry and its business ecosystem.
The Interactive Advertising Bureau has released a new guide for podcast advertisers. The publication marks the first-ever buyer’s guide from the IAB about podcast advertising. With podcast advertising a continually hot topic for the audio industry, this guide consolidates some of the key talking points about why this format has so much potential for advertisers. Continue Reading
ART19 has closed a Series A financing round of $7.5 million. Bertelsmann Digital Media Investments and DCM Ventures led the round, with United Talent Agency, Gallo Digital, Zach Coelius, and Array Ventures also included as investors. The podcast technology company is now predicting 300% revenue growth in 2017. Continue Reading
AdLarge Media announced the addition of hey, girl. to its cabana brand of podcast services and digital audio ad buying. Author Alex Elle created the program, where she interviews inspiring, interesting women for this show about self-discovery, sisterhood, and storytelling. Cabana is AdLarge’s division for podcast creation and ad representation. Continue Reading
Australia-based Nova Entertainment hosted a contest to help the discovery of new podcasts in the country. The winner of the company’s second Podquest competition is Wendy John with her show Doomsday. Her prize is a production and marketing grant, along… Continue Reading
Spreaker and BlogTalkRadio have agreed to a merger. The two audio companies will join forces to create a single combined entity comprising more than 50,000 podcasts and millions of listeners worldwide. The new company will offer services for podcast creation and monetization in an all-in-one solution. Continue Reading
WordPress has entered a partnership with RadioPublic that add support for the podcast tech business’ embed player. The deal allows audio shows from any hosting solution to be easily shared to websites powered by either WordPress.com or Jetpack. Continue Reading
Podcast network Acast has investigated some listening trends for the audio format. Its research looked at the times of day when people are most likely to tune into a show and which topics are most popular in different parts of the United States. Adweek published the results, including two infographics of the trends. Continue Reading
Australia is building up a strong coterie of local podcast talent. The latest company to launch in support of the podcasting industry is called Ear Buds. The Melbourne-base podcast network takes a local approach, featuring shows that “reflect the sound of the city.” Continue Reading
A new podcast network called Nearly has launched in Australia. Nearly is led by Courtney Carthy, a former development producer for the Australian Broadcast Corp. It offers a two-pronged approach from the start, with both ad-supported shows for consumers and podcast creation services for brands. Continue Reading
Podtrac’s top podcast rankings for July 2017 remained mostly consistent with the results from June. The month included just one swap: S-Town dropped out of the top 20 and has been replaced with Panoply’s Revisionist History. S-Town was a big mover earlier in the year due to its unusual release plan. Continue Reading
audioBoom has hired Lauren McCain to join its sales team. As senior sales director, McCain will be responsible for leading brand direct and digital agency partnerships. She has worked in the podcasting space for four years, including time with Acast and WNYC. Continue Reading
The Los Angeles Times is developing a new multimedia presentation of an investigative report that will include a podcast component. Dirty John is a six-part series beginning October 2 that be include printed pieces, online articles, and podcast episodes. Podcast network Wondery will produce and distribute the audio format component of this investigation. Continue Reading