Podcast ad revenue will soar to $659 million by 2020, in buoyant IAB/PwC report
In an industry report that dramatically raises revenue expectations for podcasting. We dive into the details and explain why they’re important. Continue Reading
Podcasting
Comprehensive coverage of the podcasting industry and its business ecosystem.
James Cridland’s Future of Radio: Are we moving to an all-IP future? And NPR increases audience again
by James Cridland
James Cridland’s Future of Radio is a column by the Australia-based radio futurologist. THIS WEEK: James’ article questions the possibility of an all-IP media future. Also new NPR audience numbers and more from the audio industry. Continue Reading
Q&A with Stuart Last, COO audioBoom: The go-forward strategy
Earlier today London-based podcast company audioBoom announced it has obtained funding of 4.5-million GBP to solidify its operating future and strategy. We reached out to Chief Operating Officer Stuart Last for more details. The Q&A which unfolded is quite interesting, and portrays a company keen to execute a programming strategy along three key lines of business. Continue Reading
audioBoom secures £4.5 million fundraising round, assuring continued operation
audioBoom has conditionally raised £4.5 million from a mix of new and old investors. The podcast company is expected to trading on the London Stock Exchange beginning June 14, and the placing is conditional upon those shares being restored. It’s a positive development for a business that has had a challenging few months. Continue Reading
iHeartMedia teams up with OZY Media for podcast deal
iHeartMedia announced that it has entered an interesting and wide-ranging partnership centered on podcasts with OZY Media. The deal contains a podcast-to-broadcast component. the two companies also promise to co-develop original podcasts. Continue Reading
Cadence13 partners for podcast investigating Robert F. Kennedy’s death
Cadence13 is partnering with a pair of true crime storytellers for a new podcast investigating the assassination of Robert F. Kennedy. Marc Smerling and Zac Stuart-Pontier, who also co-created the Crimetown podcast and The Jinx television series, will be working on the new show, titled The RFK Tapes. The first episode is out today, on the 50th anniversary of his death. Continue Reading
WWDC: Podcasts app gets more Siri support, arrives on Apple Watch
This year, Apple focused its WWDC keynote entirely on its software and operating systems. That choice meant the presentation didn’t get into any big-ticket numbers about the company’s entertainment services. However, Apple has made some updates to add functionality to both its Podcasts and Apple Music platforms. Continue Reading
Podcasting landed a lot of lucrative VC deals in 2017
Several podcast companies have made headlines with fundraising news, and VCs seem ready to keep opening their wallets. TechCrunch monitored some of the recent developments of money funneling into podcast operations and found large leaps in both the number and dollar value of deals made in 2017. Continue Reading
Podbean debuts internal programmatic ad platform
Podbean has launched its own supply-side platform for programmatic advertising. Its new PodAds service will offer targeted ad buys that are dynamically inserted into podcasts hosted on the network. Advertisers and media buyers can use PodAds to set their ad budget and select the shows to run them on by their desired geographic and category areas. Continue Reading
James Cridland’s Future of Radio: 2018 Internet trends and redefining radio
by James Cridland
James Cridland’s Future of Radio is a column by the Australia-based radio futurologist. THIS WEEK: Mary Meeker’s annual Internet trends report, plus other news and views from the audio landscape. Continue Reading
Scout.fm is offering podcast listening and discovery for smart speakers
Start-up Scout.fm is elbowing its way into the crossover space of podcast listening smart speakers. The platform began as a series of experiments on the Amazon Alexa platform and after testing many different voice skills, the team developed a podcast service that tailors recommendations to each listener’s preferences. Continue Reading
WNYC Studios teams with Whooshkaa for Australian ad sales
WNYC Studios has partnered with Whooshkaa to open up its podcasts to Australian advertisers. Across its show roster, which includes Radiolab and 2 Dope Queens, WNYC Studios reaches more than 7 million unique listeners every month. Continue Reading