Comprehensive coverage of the podcasting industry and its business ecosystem.
Free podcast production and hosting service Anchor is introducing a new monetization plan for U.S. podcasters. Anchor Sponsorships is an automated service which matches advertisers with podcasts, and invites podcasters to create host-read breaks and insert them in their new and past shows. It’s an interesting long-tail play for both podcasters and brands. Continue Reading
Omny Studio, the audio publishing platform, has entered a programmatic advertising partnership with Rubicon Project. This deal will see Omny Studio offering pre-roll video advertisements for podcast listens on the web. Customers will be able to connect their shows to Rubicon Project’s video advertising marketplace, adding a new monetization option for podcasters under Omny’s umbrella. Continue Reading
Global, the UK-based media and entertainment conglomerate, announced that it will launch support for podcasts in its Global Player app. The software platform lets listeners tune in to all of Global’s radio brands. Now it will also house a library of 1,500 premium podcasts. Continue Reading
Acast announced that it is launching its first personalized podcast ads. The podcast platform’s latest feature is powered by A Million Ads, and the service will be available across Acast’s entire global network. According to the press release, elements including the voiceover, the sound effects, and the music of an ad can be customized to a particular listener’s specific situation. Continue Reading
Magellan has released its October ranking of top podcast advertisers, noting two new participants in the list: security company ADT, and stock-trading app Robinhood. The monthly report highlight the top 15 podcast advertisers in the 2,000 podcasts tracked by Magellan. Continue Reading
The Amplifi Media CEO aggregates several noteworthy statistics that help outline the latest trends in audio and media. This batch has some especially interesting numbers for smart speakers and traditional television. Continue Reading
Podcasting company Voxnest has entered into a partnership with DAX, the digital audio advertising platform of Global. This deal unites the expertises of both parties to create audio monetization opportunities for publishers that will help them grow audiences and revenue. Their collaboration will create a turnkey solution for creating, monetizing, and distributing digital audio. Continue Reading
Corus Entertainment, a top media company in Canada, announced the launch of the first science and technology podcast for its Curiouscast network. Super Awesome Science Show debuts today and will release new episodes weekly on Tuesdays. The podcast will explore answers to big questions in science topics such as blockchain, climate change, and artificial intelligence. Continue Reading
Leon Neyfakh is departing Slate. He announced his exit in a Twitter thread that was first picked up by Hot Pod. Neyfakh is a reporter as well as the host and narrator of the Slow Burn narrative podcast. He’s leaving to start a new show called Fiasco in partnership with “an innovative platform you’ll be hearing more about soon,” according to the tweets. Continue Reading
The Washington Post is joining an increasingly crowded field of daily news podcasts, and has chosen to enter its new show, Post Reports, in the late afternoon slot. The show drops December 3, with T. Rowe Price as launch sponsor. Eight staffers reportedly are assigned full-time to the show’s production, including five newly hired audio producers.
James Cridland’s Future of Radio is a column by the Australia-based radio futurologist. THIS WEEK: Smart speakers that aren’t and local radio that isn’t. New Zealand’s Radio Live newstalk station to close. Much more from around the audio world. Continue Reading
Podcasts remain a hot topic for listeners and entrepreneurs alike. A new service called Piqd Audio is joining the podcast discovery space. The platform bills itself as a “slow news” startup curating quality audio content and delivery expert recommendations. Continue Reading