Apple launches its new system of podcast categories
Apple detailed its plans for revising category options in its podcast app back in June. Today, the new classification system is rolling out. Continue Reading
Podcasting
Comprehensive coverage of the podcasting industry and its business ecosystem.
PodCo Media Networks spins off with new podcast plans and acquisitions
PodCo Media Networks is being spun off from marketing firm Reed-Edwards Global as a separate podcast content network. Along with launching as a standalone, PMN has also acquired two business podcasts. Continue Reading
Podcasts are new but well-trusted by listeners in the UAE, survey finds
A new survey explored how podcasting is taking off in the United Arab Emirates. Broadcast specialist markettiers MENA and global podcasting consultancy 4DC found that the region has 1.3 million regular podcast listeners. Continue Reading
Castbox introduces Livecast for live broadcasts and virtual gifting
Podcasting company Castbox has introduced a new option for show creators to add a live audio component to their work. The feature, called Livecast, supports hosting interactive audio shows with live broadcasts and real-time listener engagement. Continue Reading
Jeff Vidler: Why Advertisers Are Starting to Open their Wallet for Podcasts
This guest column by Jeff Vidler, President of Audience Insights in Ontario, analyzes three important podcast attributes that give advertisers unique value. Engagement and Connection are key. The article also identifies a few challenges podcasting faces with advertisers. Continue Reading
Sirius XM / Pandora: “We’re very committed to the podcast space”
In yesterday’s Q2 earnings call, Sirius XM executives mentioned Pandora 48 times, always with pride, optimism, and ambition — and a bit of detail. When it comes to podcasting, both Pandora and its parent company are committed to growing their footprints in the space, with tactical differences. Continue Reading
Spreaker launches Prime service for high-volume podcasts
In what appears to be a strategy which combines retention, attracting new shows, and expanding its network ad inventory, podcast host Spreaker has launched Spreaker Prime, a no-cost high-end service for podcasters who have attained a minimum audience level. Continue Reading
James Cridland’s International Radio Trends: The future of radio in 1972
by James Cridland
James Cridland’s International Radio Trends is a column by the Australia-based radio futurologist. THIS WEEK: James reflects on the value (or lack of value) in music logs for radio presenters. Plus, an artistic look at the past future from the more distant past. Continue Reading
Smithsonian museum adds Revision Path podcast episodes to permanent collection
The Smithsonian’s National Museum of African American History and Culture has selected the first podcast to be added to its permanent collection. The museum is adding several episodes of the show Revision Path. Continue Reading
Luminary Media and Mosaic Media team to launch new podcast production company
Luminary Media has taken some heat since its April launch, but the company is still striking deals around creating new, original podcasts for its subscription service. The latest news is a deal between Luminary and management and production business Mosaic Media to launch a new podcast production company called Ninth Planet Audio. Continue Reading
Rothy’s debuts on Magellan podcast advertiser list for June 2019
Magellan released its ranking of the top 15 podcast advertisers in June 2019. Last month, BetterHelp assumed the top spot, knocking ZipRecruiter to second place. Continue Reading
AdsWizz updates ad software to support RAD measurement from NPR
AdsWizz has released a new version of it Ad Insertion Software that includes support for the Remote Audio Data standard developed by NPR. The RAD platform offers reporting on actual listening to a podcast file rather than simply the number of times it is downloaded. Continue Reading