2

BBC director wants a larger overall audio audience, not larger radio share

James Purnell, the BBC’s director of education and radio, spoke at the European Broadcasting Union about the organization’s strategy for reaching a young audience that has increasingly favored digital over analog media. His proposed approach is to meet those potential listeners where they are rather than trying to convert them into terrestrial radio fans. Continue Reading →

1

ZenoRadio announces acquisition, rebranding as Zeno Media; CEO shares the details

ZenoRadio has acquired AudioNow, with the new joint entity rebranding as Zeno Media. The deal will expand the new company’s broadcasting services, including Call-to-listen, mobile app development, and streaming. Morris Berger, CEO of Zeno Media, spoke with RAIN News by email about the acquisition and what sets its Call-to-listen business apart in the broadcast industry. Continue Reading →