Cisneros study: Puerto Ricans value digital audio, have increased consumption during COVID-19 quarantine

Cisneros Interactive and Brandwatch collaborated on an investigation into how the COVID-19 pandemic has impacted digital listeners in Puerto Rico. The results are based on 700 online surveys taken between March 23 and April 6. Quarantining has led many Puerto Rican listeners to place a higher value on audio content. Continue Reading

NOW That’s What I Call Music! gets free mobile streaming option in UK

A streaming music app co-owned by Sony Music and Universal Music is adding a free tier. The labels operate NOW That’s What I Call Music! brand, which includes the NOW Music app for both iOS and Android mobile devices in the UK. The app now offers a free, ad-supported counterpart to its usual mid-tier subscription of £4.99 per month. Continue Reading