Media and marketing network Entravision has announced its majority investment in Cisneros Interactive, a digital advertising company and division of Cisneros. Cisneros Interactive is well known to RAIN readers as the parent company of Audio.Ad, a sponsor and presenter at many RAIN Summits. Both companies serve Spanish and Hispanic American markets. Continue Reading
If you don’t live in northern Colorado you’ve possibly not heard of NoCo FM, a digital media outlet featuring regional musicians. After expansion to include some California voices, the company has rebranded as Loudspeaker. It’s a three-pronged strategy: Podcast network, streaming music/talk platform, and a live event on Halloween. Click through for more info. Continue Reading
“Think of your favorite drive-time radio show,” Spotify says in an announcement. That is the only mention of “radio,” but it is telling. The company has launched a new listening product which jabs an arrow straight into radio’s underbelly, or apparently aspires to. This new product is (oddly) unnamed, but it mixes music and commentary similar to radio and enables users to become public DJs within the Spotify app. Click through for details, commentary, and how to find it. Continue Reading
From the start, the defining event of The Podcast Academy was going to be an awards program. Now, with a membership of over 500 podcast producers and hosts, the Podcast Academy is announcing The Ambies to celebrate excellence in podcasting. It’s next March in LA, and will include 24 categories voted on by Academy membership. Continue Reading
Cadence13 is helping to unleash the Fiasco podcast from Luminary’s exclusive subscription service. The three-way partnership involves Cadence13, Luminary, and Prologue Projects, the last of which is the show’s producer. Season 1 will be released via public RSS, containing six episodes. Seasons 2 and 3 remain exclusive to Luminary. Continue Reading
Following the U.S. Podcast Upfront a month ago, today the IAB UK produced its corresponding event. This post contains summaries and videos of the presentations. As in the U.S., the UK Upfronts transpired virtually. Presenters for this event were Acast, Audioboom, Bauer Media, DAX, Podfront, and Spotify. Following are the session summaries from the IAB UK website, and the complete video presentations. Click through to see it all, and link to the IAB UK. Continue Reading
David Cooper, RAIN Summit speaker who has held executive roles in the UK with Global, Spotify, and Global-owned DAX, has joined audio production house Red Apple Creative. Red Apple creates audio for publishers, advertisers, and agencies. It’s productions range across audio branding, audiobooks, podcasts, radio ads, foreign language content, and more including a special years-long relationship with Spotify. Continue Reading
Today RAIN presented Radio Revolution: A Global View — a two-hour virtual RAIN Summit in cooperation with the Radio Show, produced by the RAB and NAB. In a dazzling program featuring speakers from seven countries, attendees received an overview of forward-looking thought leadership in radio, and new insights from Edison Research about America’s most ardent and loyal listeners. Click through for details, quotes, and links. Continue Reading
Audioboom is announcing a fall agenda of new podcasts. Two of them are originals, and two are new co-produced acquisitions for the Audioboom network. All four are about parenthood in one way or another … in very different ways. Click through for details. Continue Reading
In the second day of the three-day IAB Reach virtual conference, Pandora hosted a panel to discuss the role of digital audio in advertising campaign planning. Two executives on the buy side — Ritu Trivedu from Mindshare and Jeff Hagen from The Coca-Cola Company — discuss how audio fits in, and its unique requirements. Continue Reading
Spotify’s latest podcast licensing deal is with Dr. Brené Brown, podcaster and research professor at the University of Houston. Brown’s existing podcast, “Unlocking Us,” is included in the exclusive distribution. “Unlocking Us” is ranked # 33 in Triton Digital’s U.S. Podcast Report for average weekly users. Continue Reading
Research firm Kantar has released its Media Reactions 2020 report, self-defined as “a global ad equity ranking for media channels and media brands.” The report is authored by Jane Ostler, Global Head of Media, and Duncan Southgate, Global Brand Director. Podcasts rank 2nd in ad equity ranking of online channels, among marketers surveyed. Click through for details and graphics. Continue Reading