Online counseling service BetterHelp and used car retailer CarMax were the leaders in Magellan AI’s two January podcast rankers: Top Spenders and Top Movers and Shakers.
BetterHelp spent $4.4-million in the month, perhaps reflecting generally stressful times. CarMax earned its Mover/Shaker crown with a $1-million spend, up 1,661% from December, when CarMax laid out $59,000.
As Magellan illustrated in a webinar today, CarMax’s buy-in represented nearly 25% of the entire auto industry:
Here are the two rankers in their entirety: