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Infinite Dial: Steady rise for podcasting; continued super-listening

In today’s Infinite Dial 2017 webinar, we learned that recognition of podcasting, and listening, are continuing to grow. The latest data show that familiarity with the term “podcasting” has been on a very gradual uptick over the past decade. The past two years have had bigger hops for this metric, growing from 49% in 2015 to 55% in 2016 and now 60% in 2017. Continue Reading

MIDiA Research: Streaming drives global music market of $16.1B in 2016

MIDiA Research is always a source of interesting data and analysis for the music industry, and its assessment of the global recorded music revenue in 2016 is no exception. In two recent blog posts, the company explored both the overall performance of the music industry and the shares of that performance secured by each of the major labels. Continue Reading

PodcastOne/Edison study reveals effectiveness of brand advertising in podcasts

PodcastOne and Edison Research have shared the results from a series of brand lift studies, which examined the the impact of podcast ads for national consumer and service brands. The data combined three separate studies into five national brands during 2016, including analysis of brand awareness lift achieved by podcast advertising. Continue Reading

Strong forecast for digital audio advertising and programmatic in Australian IAB survey

IAB Australia released a report on the state of digital audio advertising in the country. According to the findings, eight out of 10 media buyers have purchased streaming digital audio advertising. That high interest is expected to boost growth in digital audio and audio programmatic. Continue Reading

Playing music leads consumer satisfaction with voice-activated devices

A new report from VoiceLabs examines the burgeoning market of voice-activated personal assistants. With the pushes by so many tech companies – such as Amazon, Google, and Sonos – into this space, what are device owners actually using them for? VoiceLabs’ used its Voice Experience Analytics service to give some answers to that question. Continue Reading