2

Pandora tops comScore app list

Pandora was the mobile program with the most time spent in-app, according to the Mobile Metrix Key Measures report from comScore. The data reflected average minutes per visitor for U.S. adults, and Pandora clocked in with 1,271 minutes. It edged out ubiquitous social network Facebook for the top spot and had more than triple the average minutes for Netflix, the app for TV and movie streaming. Continue Reading

Edison Research: Share of ear in the car

Edison Research released a new piece of its landmark Share of Ear research, a large-scale survey first introduced in June. The latest component is an infographic detailing the percentage of listening to audio sources in the car. Share of Ear respondents indicate that AM/FM listening still dominates in the car, followed by satellite radio. Continue Reading

STRATA re-positions Pandora in its media buying platform

STRATA, a media buying platform that connects advertisers with media publishers, has re-positioned Pandora’s ratings profile on its dashboard, separating it from radio stations, according to Inside Radio and RAIN News sources. The action represents the latest twist in a long path of Pandora competing against U.S. broadcast radio for advertising dollars. RAIN spoke to several sources for comment. Continue Reading

Survey shows strong outlook among audio publishers in Germany

BVDW, the German digital economy federation, released a report on the traction of online radio and streaming in the nation. The data showed that gross investment in audio streaming is projected to increase by more than 50% in 2015, while gross revenue from in-stream advertising is expected to reach about 137 euros by next year, compared with revenue of 65 million euros in 2013. Continue Reading

Spotify’s Lowlands research: Streaming supports and extends the value of live music

The inverse relationship of streaming music and music sales is well known: Streaming up, sales down. A similar symbiotic relationship exists between music concerts and music sales. But how do streaming and concerts interact? Is the relationship mutually beneficial? That’s what Spotify’s Director of Economics Will Page set out to discover in a new study. Continue Reading

Pandora launches free audience tracking for musicians

Pandora has launched a new online service that delivers audience analytics to musicians and their managers. Called Pandora AMP, the “Artist Marketing Program” includes data pulled from the many billions of hours people spend listening to the online radio platform. Any artists currently playing on Pandora can sign up for the free service at the AMP website. This initiative marks the first time pandora has turned its data firehose toward musicians. Continue Reading