Research company Niche has released its annual survey of media usage among high school graduates. The survey collected responses from 10,000 members of the 2015 graduating high school class. Spotify is the big music gainer, but Pandora still rules. Continue Reading
Research firm MusicWatch has released new data from its Annual Music Study, conducted in April. A professor at Monmouth University crunched the MusicWatch survey results to arrive at a snapshot of how college students are listening to music. Continue Reading
The British Phonographic Industry released half-year data about music sales in the UK. The report showed that there have been 11.5 billion tracks played in the first six months of 2015, compared with 14.8 billion plays in all of 2014. Dedicated audio streaming services see about 480 million streams a week. Stream Equivalent Album consumption for the first half was 11.49 million, up 79.5% from the year-ago period. Continue Reading
A newly released Nielsen Music U.S. Mid-Year Report delivers a dramatic message: On-demand music streaming nearly doubled over the first half of 2014. “The growth of streaming continues to accelerate,” says Nielsen. Continue Reading
Tatiana Simonian, a vice president at Nielsen, gave a presentation at the EDMbiz conference. During the talk, she shared two slides from the Nielsen Music 360 report with data about the industry. The Nielsen data asked its survey respondents who said they paid for streaming which services they spent on. The results showed a larger percentage of paying customers at Pandora One and Spotify, where 33% and 32%, respectively, currently subscribe to the service. Continue Reading
Kantar Media released its quarterly report on U.S. advertising expenditures. Overall, the total ad spend in the first quarter of 2015 was $37.4 million, down 4% from the same period last year. The quarterly results for radio revealed a split performance between the local and national levels. The declines in Kantar’s data parallel the ones found in the Radio Advertising Bureau’s research into revenue for 2014. Continue Reading
In a webcast presentation yesterday, Edison Research revealed all the podcast-related survey data from The Infinite Dial 2015. The result is a more comprehensive view of who is listening to podcasts, in what numbers, and the audience attributes. Continue Reading
Nielsen has released its Total Audience Report for the first quarter of 2015. The report showed impressive reach for radio, but a dwindling in how much time that large audience tunes in. Meanwhile, digital services and mobile platforms are seeing quick growth in usage. Terrestrial radio still has the greatest reach, with 93% of the adult population listening each week. However, time spent with radio has been slowly declining as most digital and online hardware has seen spikes in use. Plus the breakdown of audience ages shows low interest in radio among teens and young adults. Continue Reading
by Brad Hill
The audio industry lacks a total audience ratings solution which unifies the measurement of listening across consumer platforms like FM, simulcasting, pureplay streaming, and podcasting. Advertisers want to understand and reach their target audiences, regardless of platform. We surveyed industry leaders for their sentiments and predictions. Continue Reading
The Interactive Advertising Bureau (IAB) has released a whitepaper called Advertising Audiences: The New “Liquid Consumer” Paradigm. It’s a free download, and builds on the idea that digital media audiences are increasingly transient, needing new types of measurement. Continue Reading
NPR chief Jarl Mohn spoke to the Associated Press recently about the netweork’s reliance on podcast storytelling generally, to attract new audiences and new income. The radio group has seen strong revenue growth, and an influx of younger listeners. Continue Reading
Spotify released analysis of the music preferences of home streamers — Spotify users who listen via WiFi speakers and other in-home connected devices. The company said the breakout could be helpful to marketers who connect target audiences to music genre preferences. Continue Reading