Media buying software company Strata released the Q2 edition of its quarterly agency survey (infographic here), revealing a growing interest in audio advertising, fueled by streaming at the expense of traditional radio. At the same time, participating agencies emphasize mixed media campaign planning, and slowly increased adoption of programmatic buying. Continue Reading
A new study from J.D. Power reveals that connected cars might not have much allure to some consumers. The survey seems to weaken an assumption that new-car and future-car drivers will reach for the dashboard for their apps. But there are a few things to keep in mind. Continue Reading
There is an even generational split between Millennials (13-34), the 35-54 group, and the over-55’s. How does each group listen to AM/FM compared to streaming audio? Edison Research President Larry Rosin answers and illustrates. Continue Reading
A new report from New York Market Radio (NYMRAD) examines statistics of New York City commuters, and the opportunity to marketers. A section on Internet radio explains characteristics of online listening. Continue Reading
Financial intelligence company SNL Kagan has given RAIN News an advance copy of Economics of Mobile Music, 2015 edition. The detailed report projects subscriber growth rates and revenue for the top nine music subscription services. Continue Reading
A study by MusicWatch reviewed the success rate Apple Music has had among the company’s pool of iOS users. The study found that 77% of iOS users in the U.S. are aware of the new streaming platform, but only 11% said they are currently using Apple Music. Among people who had tried the service, 48% said they are not using it at this time. Continue Reading
How do people discover music? Since 2002, radio’s role as the first source of discovery has plummeted while the Internet has risen. In this guest column, Larry Rosin explains another way to see radio’s ongoing importance as a hitmaker. Continue Reading
Commercial Radio Australia announced the launch of a report on DAB+ stations in the country. The data from market research firm GfK marks the first release of audience numbers for DAB+ stations since the technology launched down under in 2009. There are currently 3.16 million people in the DAB+ audience across Australia’s five main metropolitan cities. Continue Reading
Next Big Sound released its summer report, and the focus for this season was streaming and social media. Even though Pandora purchased the music data specialist this spring, the company is still able to provide compelling insight across several streaming platforms. In fact, Next Big Sound has already tracked more than 1 trillion online plays in the first six months of the year. That covers activity from YouTube, Vevo, Vimeo, Spotify, Rdio, SoundCloud, and new owner Pandora. Continue Reading
Juniper Research released new data examining the outlook for ad-supported streaming revenue in subscription services. the report does not include non-interactive services like Pandora, which by itself exceeded $1-billion in total revenue over the past 12 months. Continue Reading
Guest columnist Bret Kinsella dug into the numbers to conclude that Internet radio has greater reach than Facebook. Now, what about monetization? Continue Reading
In Salem Media’s quarterly earnings call,the company reported flat revenue overall, and a 6.7% revenue drop for its digital division. CEO Edward Atsinger explained the shortfall and reported a new digital acquisition. Continue Reading