Webcast listening inches up in August: Triton Webcast Metrics

Webcast listening in August moved up slightly from July’s numbers, according to Triton Digital’s Webcast Metrics Top 20 Ranker, released today. The aggregate of Triton’s top 20 measured clients moved one percentage point upward month-over-month. Year-over-year gains were powered by Pandora and iHeartMedia. Continue Reading

Research: 66% of American broadband households use a streaming audio service

Parks Associates conducted market research into the connections between broadband Internet and streaming music. The results showed that of the 97.64 million U.S. households with broadband access, 66% use a streaming audio service. That figure could grow as more home audio technology adapts to keep up with the shifting preferences to digital music. Continue Reading

XAPPmedia finds Apple has earlier ad load, but more artist promos

XAPPmedia published a special new report about Apple as a supplement to its usual quarterly ad load data. This focused study, which is the first from XAPPmedia to address a service by name, covers all of 2015 through August. Apple’s ad-supported streaming music property at the start of the year was iTunes Radio, which was then folded into Apple Music when it launched on June 30. Continue Reading