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RESEARCH: Native digital media is “past a point of no return”

New research by Bain & Company determined that native digital media has reached a critical mass, and give some insights into how companies in entertainment, publishing, and services could begin to adapt. “Entertainment has passed a point of no return in its transition to native digital,” the report said. It pointed to five key points that businesses would need to address in order to see the most success and shared insightful data points to support this fast-moving trend. Continue Reading

Webcast listening inches up in August: Triton Webcast Metrics

Webcast listening in August moved up slightly from July’s numbers, according to Triton Digital’s Webcast Metrics Top 20 Ranker, released today. The aggregate of Triton’s top 20 measured clients moved one percentage point upward month-over-month. Year-over-year gains were powered by Pandora and iHeartMedia. Continue Reading

Research: 66% of American broadband households use a streaming audio service

Parks Associates conducted market research into the connections between broadband Internet and streaming music. The results showed that of the 97.64 million U.S. households with broadband access, 66% use a streaming audio service. That figure could grow as more home audio technology adapts to keep up with the shifting preferences to digital music. Continue Reading