Roger Lanctot: Taking the Measure of Car Radio Listening

by Roger Lanctot

Roger Lanctot is Associate Director of Strategy Analytics, and a thought leader in the connected-car space. In this guest article, he notes missing metrics for in-car radio listening. “It’s time for researchers to get behind the wheel and plumb the mysteries of in-vehicle listening.”
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Nielsen digital measurement takes another step forward, certifies jācapps

Mobile app developer jācapps announced that its v4 platform has been certified by Nielsen for digital audio measurement. The new measurement system is available to Nielsen radio clients on the jācapps v4 platform, and will generate ratings congruent with Nielsen’s on-air measurement. Continue Reading

New tech syncs up digital and analog radio signals

One of the top criticisms of HD radio is gaps in coverage. A new development from Belar Electronics could help create a better experience for listeners in areas where coverage is less robust by eliminating the delay between digital and analog signals. This should allow seamless switching between the two with no noticeable gap in locations where HD signal is weaker or unreliable. Continue Reading