Advertising in music services, and ad technologies that power it.
Starting today, Apple is making digital ad buying easier and more targeted for marketers in iTunes Radio, the company’s non-interactive online radio service. One of the first outside partners to offer iTunes Radio to buyers is AdsWizz. iTunes Radio inventory is now available on AdWave, the company’s global audio ad marketplace. Continue Reading
Six months after its introduction by the Interactive Advertising Bureau (IAB), the Digital Audio Ad Serving Template (DAAST) is in its adoption phase. “Industry adoption of DAAST enables digital audio ads to be easily run and tracked in a consistent manner across publishers, similar to other digital marketing mediums,” said Scott Cunningham, Senior Vice President, IAB, and General Manager of the IAB Technology Lab. Continue Reading
The Grey advertising agency has contrived an interactive mashup called Ad Roulette, which allows you to combine audio and video of different commercials. “Though ephemeral, the new combinations become messages of higher, almost spiritual meaning,” Grey says. Maybe. Fun, for sure. Continue Reading
Jelli, the cloud-based programmatic ad service for broadcasters, announced a new version of its RadioDash platform, providing a campaign data dashboard to radio station clients. We spoke to CEO Mike Dougherty. Continue Reading
If you pay attention to streaming ads, you’ve probably heard and seen lots of insurance companies. Insurance companies hold the top three spots (GEICO, Progressive, Liberty Mutual) in national radio ad placements, and we encounter GEICO ads frequently in streaming music services and in YouTube. The Martin Agency just released three video ads specifically for streaming — they hilariously challenge the user not to skip. Continue Reading
What is the state of the programmatic audio advertising market? For a deep dive, we turned to Mike Agovino, COO of Triton Digital. He described a bifurcated programmatic market in which broadcasters have most of the impressions, but Internet radio has most of the “smart impressions” which drive the market. User registration is one key. Continue Reading
Nielsen announced its acquisition of data technology firm Exelate. Exelate serves the digital marketing ecosystem, specializing in audience intelligence and segmenting. The acquisition is a programmatic move for Nielsen. Continue Reading
WideOrbit announced this morning the launch of WO Streaming, a re-branding and integration of the Abacast Clarity product in the company’s software suite. WideOrbit acquired Abacast last June. Clarity (now WO Streaming) is Abacast’s cloud-based streaming and ad-insertion solution. Continue Reading
This week SoundCloud marked a milestone in its relatively new advertising program with an announcement that it has paid out $1-million in ad revenues since the program launched in August. It’s a good moment to take a look at one launch advertiser, Jaguar, in the service. Continue Reading
Triton Digital is announcing today that it will launch audience measurement for podcasts, in partnership with Edison Research. The new product, called Webcast Metrics On Demand (WCMOD), is slated to be released later this year. Continue Reading
adStream is a journal of ad-stalking in streaming audio services.
We have heard real estate ads frequently during the course of these weekly installments. Borrell Associates released a study of ad spending in the real estate category, projecting an increase in streaming audio. We expect to hear more of Zillow and Trulia, and local agency ads as local streaming audio marketing grows apace. Continue Reading
Media services agency Horizon Media has announced that it is developing new ways of targeting listening audiences, based on listener mood. The mood-based audience segmenting is mainly for radio buying, but Horizon indicates that Internet radio could use the new technology too. Continue Reading