Advertising in music services, and ad technologies that power it.
Stitcher and Wondery have partnered for a joint venture named Podfront UK that will make both companies’ podcasts available to advertisers in the UK. Podfront UK will be led by managing director Ruth Fitzsimons. She joins the new venture from Audioboom. Continue Reading
DAX, the digital audio exchange owned by Global, has published its annual report tracking interest in digital audio among advertisers and media agencies in the UK. The resulting whitepaper, titled The Rise of Digital Audio Advertising, describes survey research performed by MTM in the UK. The survey population included 147 manager-level and above employees at media agencies, and 68 people working for brand advertisers. Continue Reading
In a RAIN Summit and RAIN News first, we are pleased to offer a complete transcript of a Fireside Chat session from the RAIN Digital Audio Advertising Summit in Chicago, June 4. The team at AdsWizz, a Presenting Sponsor and participant in the onstage conversation, created the transcript for RAIN News readers. Continue Reading
Spotify is continuing to roll out new features and functions to its burgeoning podcasting efforts. The latest development is the ability for advertisers to target its free tier of listeners based on the shows they listen to. Continue Reading
iHeartMedia has partnered with WPP on a new venture called Project Listen. The audio advocacy project will help brands to engage with their consumers and to provide insights, planning, and creative services in audio. Ad Agency GroupM is participating in the arrangement. Continue Reading
Pandora launched a new in-house consultancy called Studio Resonate. The group will provide advertisers with assistance in audio creative development, sonic branding, strategy, visual design, rich media production, web and mobile experiences, and live activations. Continue Reading
Digital audio ad platform Targetspot has partnered with Signal, a provider of data onboarding and real-time identity resolution technology. Through this partnership, Targetspot will launch a new Identity-Driven Listener ID that will help U.S. advertisers to target their audio messages. Continue Reading
Marketers spent an estimated $479 million for advertisements on podcasts in the United States in 2018. The figure comes from the IAB and PwC’s third annual investigation into advertising for podcasts. The total marks 53% growth from $314 million in 2017. Continue Reading
Triton Digital announced another integration for its a2x programmatic audio advertising exchange. The AdPerform DSP from audio CC is the latest ad platform to tap into a2x. Continue Reading
iHeartRadio announced the results of a foray into branded podcasting. The company has released the first branded episode from its partnership with Warner Bros. Pictures in support of WB’s upcoming film project Godzilla: King of the Monsters. Continue Reading
AdsWizz shared details on its AudioGO self-serve audio ad platform. The service entered its public beta earlier in the quarter, and appears to still be in that stage of development. AudioGO is designed to help small businesses and agencies to buy advertising on mainstream audio services. Continue Reading
Triton Digital announced this morning an integration of its programmatic audio platform with Google’s Display & Video 360, a global cross-category campaign planning system. Triton asserts that this integration creates “the industry’s largest transparent marketplace whereby audio inventory can be transacted at scale across the globe.” Continue Reading