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Triton Digital integrates a2x with another demand side provider

Triton Digital announced another integration for its a2x programmatic audio advertising exchange. The AdPerform DSP from audio CC is the latest ad platform to tap into a2x. Under the terms of the deal, audio CC clients will be able to include audio ad buys as part of their private and open marketplace deals.

“We are pleased to partner with Triton Digital to provide our buyers with access to a wide array of premium digital audio and podcast inventory from around the world, including radio, sports, and online music services,” said Matthias Mroczkowski, chief sales director for audio CC. “We look forward to the increased reach and return on investment that access to the a2x marketplace will provide our buyers.”

“We are proud to integrate audio CC’s DSP with a2x and to enable their buyers, majority coming from the traditional radio world, to utilize the tremendous power of digital audio to create a relevant and personal connection with their target audience on a global scale,” Triton Digital Managing Director of Market Development and Strategy Benjamin Masse said. “We remain committed to helping marketers and advertisers around the world to leverage the power of programmatic audio to get their messages heard by the right audience, at the right time, and in a brand-safe environment.”

Anna Washenko

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