Ad Results Media executive hiring spree: Five new VPs and Directors
Audio advertising company Ad Results Media (ARM) has made a significant executive hiring push, with three new VPs and two Directors. Click for details. Continue Reading
Advertising & Monetization
Advertising in music services, and ad technologies that power it.
Insurance and fast food lead Veritonic Audio Logo Index for 2021
Veritonic’s Audio Logo Index 2021 ranks branded sound bites with a combination of AI and a large cross-continental human panel. Click through for audio samples and top-level ranking results. Continue Reading
iHeartMedia partners with Catalina, stretching podcast attribution to offline physical shopping
On the day of its presentation at the IAB Podcast Upfront, iHeartMedia announces a partnership with Catalina, a shopper intelligence and real-time database company, to provide podcast advertising attribution related to offline shopping. The alliance and the information it delivers are targeted to CPG companies. Continue Reading
“Programmatic is not a four-letter word” — AdsWizz pitches ad tech at IAB Podcast Upfront
In a four-hour Podcast Upfront event featuring 14 presentations, most of them multi-element video productions, some of them featuring celebrity podcasters and ferociously upbeat conversations, AdsWizz gave its “share of stage” to soft-spoken CEO Alexis van deWyer for earnest advocacy of his company’s future-leaning ad-tech expertise. There were metrics, too. Continue Reading
Lemonada Media forms company-exclusive sales division
Lemonada Media, the podcast network founded in 2019 which produces shows offering “an unfiltered version of the human experience,” announces today that it has formed a newly created sales and partnership division to represent its portfolio. It’s part of the company’s valiant, if gloomy, effort “to make life suck less.” Continue Reading
SiriusXM combines acquired sales orgs to create SXM Media, reaching 150M listeners
Today audio juggernaut SiriusXM is announcing the merger of three internal sales divisions attached to Sirius, Pandora, and Stitcher. Unifying the three ad sales entities creates a marketplace of 150-million listeners across a constellation of satellite programming, lean-back streaming music, and podcasting. The newly combined unit is called SXM Media. Continue Reading
Podcast ad spending accelerated monthly through Q1 (Magellan AI)
Podcast ad spending peaked in March for the first quarter of this year, accelerating through the quarter on a monthly basis. This according to Magellan AI in its Q1 2021 Podcast Advertising Benchmark Report. Click for graphs and the download link. Continue Reading
Acast launches “Sponsored Stories” ad format for immersive sponsor messaging [audio]
Calling it “an immersive sponsorship experience,” global podcast company Acast has introduced the Sponsored Stories ad format, which can be up to four minutes long. Acast Creative helps with production. Click for an audio example. Continue Reading
Top podcast ad spenders in March (Magellan AI)
Podcast media planning platform Magellan AI is out with its monthly top 15 podcast advertisers, and the “Movers & Shakers” list of top increased spends. This edition is for the month of March. Top spend overall? $3.8M by BetterHelp, a familiar online therapy brand to avid podcast listeners. Click for details and link. Continue Reading
Podcast listeners are high-income, high-education, and respond to Pharma/Health ads (Podsights Benchmark Report)
Podcast attribution company Podsights has released the latest in its quarterly Benchmark series — titled for Q2 2021. There is new element not in previous reports: Demographic info resulting from a partnership with Experian, the consumer data company. Click through for details, data, graphs, and a link to the report. Continue Reading
By one reckoning, podcasting gives $400M “intrinsic added value” to advertisers
Podcast advertising is famously looser than radio and TV advertising. When delivered via a host riff, it is more informal and improvisatory … and longer, giving added value to advertisers. Audioboom’s EVP Thomas Mancusi worked with Magellan AI to calculate a dollar value of podcasting’s generosity to advertisers. Continue Reading
iHeartPodcast Network Australia re-ups with Audioboom
iHeartPodcast Network Australia, which is operated by radio/audio network ARN, has renewed its commercial partnership with podcast company Audioboom, re-upping the arrangement for two years. At the same time, the two companies dominate the Australian Podcast Report. Continue Reading