SoundCloud teams up with the company behind YouTube’s Content ID

SoundCloud has entered into a partnership with content identification service Zefr. The deal appears focused on monitoring what tracks get played and when. Although neither SoundCloud nor Zefr have disclosed much detail about the nature of their new partnership, it’s likely a step in SoundCloud’s push into monetizing its platform. Continue Reading

Radio claims “seat at the table” for programmatic buying: iHeart and Katz partner with Jelli

In a far-reaching agreement, iHeartMedia and its subsidiary Katz Media Group have partnered with Jelli, the automated radio advertising platform, for programmatic ad-buying of broadcast radio inventory. RAIN News spoke to Jelli CEO Mike Dougherty. Continue Reading

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Nielsen digital measurement takes another step forward, certifies jācapps

Mobile app developer jācapps announced that its v4 platform has been certified by Nielsen for digital audio measurement. The new measurement system is available to Nielsen radio clients on the jācapps v4 platform, and will generate ratings congruent with Nielsen’s on-air measurement. Continue Reading

Abacast becomes WO Streaming, as WideOrbit integrates products

WideOrbit announced this morning the launch of WO Streaming, a re-branding and integration of the Abacast Clarity product in the company’s software suite. WideOrbit acquired Abacast last June. Clarity (now WO Streaming) is Abacast’s cloud-based streaming and ad-insertion solution. Continue Reading

Tidal announces partnership with fellow Nordic brand

Hifi streaming service Tidal announced a new partnership with by:Larm, which runs a music festival and conference on March 4-7 in Oslo. As a result of this deal, Tidal will present the international section of by:Larm’s artist program. Tidal and WiMP’s editor-in-chief Sveinung Rindal will also hold a session during the conference focused on how others can take most advantage of streaming services. Continue Reading