AudioBoom partners with Aupeo for global in-car listening

aupeo and audioboom cropped 300wAudioboom announced a global agreement with Panasonic-owned Aupeo, to bring Audioboom’s curated mix of news, sports, comedy, and entertainment audio to the recently-launched Personal Radio by AUPEO!. (See our interview with Aupeo CEO Holger Weiss.)

Audioboom is the leading spoken-word, mobile audio on-demand platform, featuring content from a range of institutional suppliers like the BBC, celebrity bloggers like Russell Brand, and anybody who has audio to share. (AudioBoom is the exclusive sponsor of the RAIN News weekly podcast.)

“We’re absolutely delighted to work with Aupeo and to be one of their key collaborators world wide,” said Rob Proctor, CEO of Audioboom. “We consider the company to be one of the most innovative in the automotive infotainment space, which is a major focus for us over the coming year as we continue to grow our global userbase of listeners.”

Aupeo’s Personal Radio by AUPEO! product is a listening platform for digital dashboards. As the name implies, it potentially serves as a complete in-car radio experience, hosting content from a variety of providers, and including localized news and weather. the system is available in over five-million cars in 60 countries.

The business side of this deal is based on revenue-share of Audioboom’s ad-based earnings.

David Taylor, Managing Director at Aupeo, commented: “Integrating Audioboom’s vast library of spoken-word content with the Personal Radio by AUPEO! experience is a great addition to our platform and enables drivers to quickly discover and listen to the audio content they desire for their unique lifestyle.”

Brad Hill