Nielsen announced its acquisition of data technology firm Exelate. Exelate serves the digital marketing ecosystem, specializing in audience intelligence and segmenting. The acquisition is a programmatic move for Nielsen. Continue Reading
The 2015 edition of The Infinite Dial was unveiled today in a webinar hosted by survey producers Edison Research and Triton Digital. In its 23rd edition, The Infinite Dial is one of the most significant and respected research projects in the streaming audio industry. The results illuminated the online radio audience, music discovery, podcasting, device ownership, and in-car listening. Continue Reading
A power-packed podcasting panel will highlight RAIN Summit West, April 12 in Las Vegas. Called On Demand Is In Demand, the panel will gather podcast personalities and podcast network executives onstage to discuss their shows, and the future of this hot industry segment. Continue Reading
WideOrbit announced this morning the launch of WO Streaming, a re-branding and integration of the Abacast Clarity product in the company’s software suite. WideOrbit acquired Abacast last June. Clarity (now WO Streaming) is Abacast’s cloud-based streaming and ad-insertion solution. Continue Reading
The Download on Podcasts is a new weekly feature sponsored by PodcastOne.
Podcasting is generally known as a spoken-word audio category. But there is no technical roadblock to publishing musical podcasts. Legal restrictions are the problem — U.S. music licensing law that dates back to early days when podcasting operated differently than it does now. Everyone loses without an easier licensing framework for podcasts, but there are legal options. Continue Reading
Last July Mark Mulligan produced a study of “digital natives” — the generation which has never known a world without online connectivity and unlimited content. Another name for digital natives is Centennials, marking a demographic born in 1997 or later. A new infographic illustrates a research study about this key cohort. Continue Reading
This week SoundCloud marked a milestone in its relatively new advertising program with an announcement that it has paid out $1-million in ad revenues since the program launched in August. It’s a good moment to take a look at one launch advertiser, Jaguar, in the service. Continue Reading
Brief news items and worthy reads from around the web: Beats vs. Spotify; proposed new streaming model Continue Reading
A new Ipsos In-Car Audio Study, sponsored by iHeartMedia, reveals that most repondents listen to AM/FM radio in the car, and overwhelmingly like push-button radios in the dashboard. This column notes that the average American car is 11.4 years old, and that technology change is always resisted by a preference for the familiar. Continue Reading
It’s too much to say that the RAIN News editorial office is obsessed with Star Trek, but everyone here is a fan. As with many other people around the world, the momentous death of Leonard Nimoy affected us strongly. To find a streaming audio tribute, we turned to a source that is obsessed with Star Trek: Kurt Hanson’s AccuRadio. We weren’t disappointed. Continue Reading
Triton Digital is announcing today that it will launch audience measurement for podcasts, in partnership with Edison Research. The new product, called Webcast Metrics On Demand (WCMOD), is slated to be released later this year. Continue Reading
Edison Research announced a consumer survey milestone: Over half (53%) of U.S. adults (12+) listened to online radio in the past month. Sources include terrestrial station webcasts, online radio like Pandora, and other services like Spotify. The percentage translates to an estimated 143-million people. Continue Reading