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Editor’s Notebook: Ipsos In-Car Audio Study confirms people like what they’re familiar with

by Brad Hill

A new Ipsos In-Car Audio Study, sponsored by iHeartMedia, reveals that most repondents listen to AM/FM radio in the car, and overwhelmingly like push-button radios in the dashboard. This column notes that the average American car is 11.4 years old, and that technology change is always resisted by a preference for the familiar. Continue Reading