Ipsos has released survey results from a study fielded in June, taking stock of podcast consumption in Italy. The work is supported by DigitalMDE, an Italian audio tech and podcast solutions company. Click through for the infographic. Continue Reading
Ipsos has released a cluster of metrics in the Italian podcast market, packaged in an infographic (see below). We received this from Italian podcast company Digital MDE, which supported the Ipsos effort. The podcast information is part of a larger… Continue Reading
A new Ipsos In-Car Audio Study, sponsored by iHeartMedia, reveals that most repondents listen to AM/FM radio in the car, and overwhelmingly like push-button radios in the dashboard. This column notes that the average American car is 11.4 years old, and that technology change is always resisted by a preference for the familiar. Continue Reading