Internet Radio Rewind #034: Audience profiles for podcasting and radio

A weekly podcast from RAIN News

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A six-minute blast of news you need to know in streaming audio.

THIS WEEK: A radio star moves into podcasting; a profile of the podcast audience; snapshot of radio listening from Nielsen; Pandora’s micro-subscription plan; Apple CarPlay throttles up. Continue Reading

Agency noted for Geico campaigns creates ad specifically for streaming

If you pay attention to streaming ads, you’ve probably heard and seen lots of insurance companies. Insurance companies hold the top three spots (GEICO, Progressive, Liberty Mutual) in national radio ad placements, and we encounter GEICO ads frequently in streaming music services and in YouTube. The Martin Agency just released three video ads specifically for streaming — they hilariously challenge the user not to skip. Continue Reading

Pandora non-commits to possible on-demand service

There’s plenty of swirl today about Pandora’s remarks at the company’s Investor Day event last week, during which CFO Mike Herring tantalizingly implied that Pandora might some day create an on-demand music service like Spotify. Click through for his remarks, and the context around the discussion. Chief Strategy Officer Sara Clemens had things to say, too. Continue Reading