The Download on Podcasts: Radio, podcasts, and personalization

The Download on Podcasts is a weekly feature sponsored by PodcastOne.

In the space of two weeks, Midroll Media was wholly acquired by the venerable media company E.W. Scripps, and PodcastOne (sponsor of this weekly column) was partially acquired by Hubbard Radio, which bought into a 30% equity stake and collaborative partnership. Personalization is the hinge between radio and podcasting.

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Mobile listeners use other devices to look up advertisers

In October Triton Digital commissioned Edison Research to survey mobile music listeners about how they engage with audio advertisers. The results shine light on the multi-device digital lifestyle. The study targeted 410 listeners in the 18-54 group, each of whom had actively listened to Internet radio in the past week. Continue Reading →