Tuned Global chooses Triton Digital tech to power music-app monetization

Tuned Global and Triton Digital have reached a partnership in which Triton’s ad-exchange technology will monetize Tuned Global’s mobile apps. Specifically, Triton’s a2x programmatic platform will transact sales across the white-label service Tuned Global offers. Continue Reading

iHeartMedia: Radio and digital blur together; CRB will accelerate streaming

iHeartMedia delivered its Q4-2015 earning report and investor call last week, and as usual with these calls, the prepared statements and answers to investor questions gave perspective on the company’s strategic thinking. Broadcast and digital are “as one.” Continue Reading

Digital spending drove January ad growth; Internet radio buys up 29%

Standard Media Index released its January U.S. advertising report. As in other recent editions of this report, digital spending across media categories rose. The uplift in digital spending kept the entire ecosystem in a 13-month growth trend. Radio was split: Traditional radio down, Internet radio up, both by double digits. Continue Reading

Slacker Radio partners with XAPPmedia technology for voice-controlled music selection

Today brings an announcement from ad-tech purveyor XAPPmedia, describing a partnership with Slacker Radio that brings XAPP’s voice-interactive technology to Slacker listeners for navigating the music library. Slacker users are served promotions for playlists, artists, or songs, and can switch to the promoted music by saying a word or phrase without touching the screen. Continue Reading