This morning brings an announcement from Gen Media Partners of RetargetingPlus.com, a tech platform that anonymously tracks radio listeners across websites and serves relevant messages to them. This tool is marketed to radio stations to increase advertising revenue and reach, and also for station marketing to its listeners. Continue Reading
Today’s reach is not necessarily tomorrow’s revenue growth. That seems to be the lesson from Les Moonves, CBS CEO and Chair, following his announcement yesterday that the iconic broadcasting company would exit the radio holding business, selling or spinning off its 117 radio stations which serve 70-million listeners per week. Continue Reading
How do broadcasters and webcasters gather and use data about their audiences, and engage those audiences? That is the subject of a research project jointly conducted by Presslaff Interactive and RAIN News. The 12-question survey is open now to industry professionals. Continue Reading
Ad-tech company AdsWizz has announced the expansion of its AdWave, its digital audio marketplace platform, to Canada. Key to this expansion is a partnership with Media Sales Lab, an ad-sales firm. Also participating is streaming tech company leanStream. Continue Reading
YouTube’s penetration into the music lives of Americans is a snapshot of quiet domination captured by last week’s Infinite Dial release. When you cross-reference different parts of the Edison Research / Triton Digital study, startling comparisons emerge. Continue Reading
Radio listening has kept its reach during this time of digital disruption. But an interesting fact in yesterday’s Infinite Dial 2016 release was that radio ownership among consumers has seriously decreased. It’s going to get worse as cars modernize to catch up with Americans’ enthusiastic adoption of streaming. The disappearing radio is one of the most clearly predictable audio technology trends of our time. Continue Reading
The Infinite Dial, a consumer research project that tracks listening habits and trends of American teens and adults, was released today for 2016, co-produced by Edison Research and Triton Digital and presented via webinar. Continue Reading
Brief news items and worthy reads from around the web: Behind the scenes at AccuRadio; Rhapsody arrives on Wii U; college students and podcasts; new ideas for Apple Music? Continue Reading
This morning brings an announcement from programmatic tech company Xaxis that it has launched Xaxis Radio in the Asia-Pacific region. Xaxis is partnering with both Triton Digital and AdsWizz in the venture. Continue Reading
Webcast listening in January inched downward by 2% compared to December (when holiday listening helped give an upward lift over November), and notched a 14% rise year-over-year, according to Triton Digital’s monthly Webcast Metrics Top 20 Ranker, released this morning. Click through for the trend charts. Continue Reading
Public radio video platform VuHaus sent a not around announcing that it would live stream a series of six musician sets at the South By Southwest conference and festival in Austin Texas. The day will be March 18, from noon to 6:00 pm Central Time at the SXSW Radio Day Stage. Continue Reading
Edison Research has released another factoid in advance of its Infinite Dial 2016 webinar on Thursday, and it’s a landmark in the evolution of streaming audio. Half of Americans 12 years and older listened to online radio weekly. That percentage is up from 44% last year. Continue Reading