POD DROP: Wondery’s Guru / American Rehab / Great Big Story
Pod Drop features new and returning podcasts. Today — A guru who’s also a convicted felon; a series about addiction; and unusual stories tracked down by CNN. Continue Reading
Author: Brad Hill
TPX offers programmatic podcast advertising via Triton Digital
Toronto-based TPX (more lengthily known as The Podcast Exchange) is announcing the availability of programmatic podcast advertising. The tech is powered by Triton Digital. While this initiative obviously targetsCanad, TPX’s home market, the PR carefully points out it is for “premium domestic and international podcast publishers.” TPX anticipastes questions about the initiative, and answers important ones in an unusually detailed press release. Continue Reading
DAX scores exclusive sales for Wondery in Canada
Podcast content network Wondery has appointed DAX as its exclusive advertising partner in Canada, we are learning today. DAX will offer Canadian advertisers spot ads and host-read sponsorship messages. Wondery continues to be enterprisingly international. Although translation is probably not necessary for the Canadian market, wondery has been a pioneer in translating hit shows for non-English speaking audiences in other parts of the world. Continue Reading
New York Magazine (Vox) hires editorial director for audio: Hanna Rosin
Another legacy media brand dives deeper into podcasting. New York Magazine (a Vox company) hired its first editorial director of audio, Hanna Rosin. A Stanford University alumna, D.C.-based Rosin comes to New York Magazine from The Atlantic and Slate, according to her LinkedIn page, but is probably better known to many as co-host of NPR’s Invisibilia. Continue Reading
Megaphone adds comprehensive attribution via Podsights partnership
The enterprise podcast hosting and monetization company Megaphone announced a partnership with podcast advertising attribution company Podshights. In this arrangement, Megaphone will provide attribution metrics to all campaigns run through the Megaphone Targeted Marketplace. Continue Reading
Pandora enables podcast downloads — only for Plus and Premium users
In its latest app update, Pandora now offers offline listening to podcasts — in other words, downloading them. We had read that the feature was exclusive to subscribers, of which there are two tiers: Plus, and semi-interactive streaming service, and Premium, a fully interactive audio listening and collection service. We thought this limitation was unusual, and reached out to Pandora for confirmation, which we received. Click through for a perspective.
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SiriusXM reportedly will buy Stitcher from Scripps
After 48 hours of rumors, today we get … well, sort-of confirmation that SiriusXM will acquire Stitcher from E.W.Scripps. The confirmation part is from the Wall Street Journal. The sort-of part is the article’s first sentence: “Sirius XM Holdings Inc. is near a deal to buy E.W. Scripps Co.’s Stitcher.” There is no visible confirmation from Sirius, Stitcher, or Scripps. But, as of this morning, industry-wide assumption is that the deal is all but done … in a “poised to buy” sort of way. This acquisition adds a chapter in the corporate life of each company involved. Continue Reading
Podtrac Top Podcast Publishers (June), plus RAIN remix
Podtrac has released the June edition of the measurement company’s Top Podcast Publishers ranker. Many publications make noise about NPR reclaiming the #1 spot from iHeartRadio (and we hereby note it dutifully), but these two podcast powerhouses are separated by a small fraction of the key metric, US Unique Monthly Audience, and they flip back and forth. Click through for the chart, and RAIN’s remix based on per-show averages. Continue Reading
POD DROP: Unfinished: Deep South, Consider This, Gratitude Diaries
Pod Drop features new and returning podcasts. Today: the harrowing and heartbreaking story from the old south, fascinating interviews with National Geographic celebs and showrunners, and daily doses of gratitude. (Remember: Pod Drop is a podcast too! Listen to the latest episodes in the sidebar.) >> Continue Reading
Voxnest State of the Podcast Universe: Key trends for mid-2020
Voxnest released a mid-year interim report, part of its State of the Podcast Universe, which is an annual release at year-end. The report is divided into four main observational sections corresponding to podcast business trends: Business, Advertising, Listening, Content. We’ve raided the report for a few key points; click through for a link to the actual download. Continue Reading
Spotify appears to be increasing the subscriber lead over Apple Music (Statista)
“Spotify Keeps Apple Music at Arm’s Length” is the title of a new graph sent to us by Statista. The upshot is that Spotify appears to be reaching for a 2-to-1 subscriber advantage over Apple Music. Continue Reading
Triton Digital LATAM Podcast Report: Stability in top 10 shows
Triton Digital released its latest 4-week Podcast Report for LATAM. The company notes that 12 new shows entered the top-100 ranker. This report covers the period from April 13 through May 10. In the LATAM effort, unlike the U.S. Podcast Report, top networks are not included. The top show owns a gigantic lead over the other 99. Continue Reading