TED forms a podcast network, pitches solution to advertisers in “oversaturated market”
TED is a highly differentiated brand, and its TED Radio Hour (150 episodes; #1 in Apple Technology) and TED Talks Daily (160 episodes; #1 in Spotify Business) are steady category leaders. TED cites that its podcasts are downloaded an eye-popping 1.65-million times a day. It makes sense for TED to extend its brand patina outward, and that is what the company has done with TED Audio Collective. The pitch to advertisers: “Stand out from the pack in an oversaturated market.” Continue Reading
