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Francis Currie and Benztown behind new radio prep service around musicians and social

In a press release received this morning, a new prep sheet is being marketed to radio DJs. Francis Currie, international radio consultant who starred in RAIN’s Radio Revolution: A Global View event this week, is behind the product.

Called Smash Prep, and taglined Smash Your Show!, the info-loaded subscription service covers a growing stable of more than 1,000 artists and bands.

It is mainly a convenient and compact presentation of each band’s social activity, plus wikipedia info, tour dates, and Spotify feed.

Benztown, the radio  imaging production house, is behind the venture also. Benztown will be the exclusive U.S. distributor.

Masa Patterson, Vice President, Sales & Operations, Benztown, said: "We are absolutely pumped to bring Smash Prep to U.S. radio – and to give stations easy access to real time news, information and social feeds of every artist they play, from tour dates to song facts and latest social posts, all on one screen. Smash Prep is a godsend to on-air talent, giving them something fresh and new to say about every artist they play and making it a breeze to sell the music and provide the latest music news their listeners crave.”

From Francis Currie: “We are delighted to be working with the gang at Benztown to bring Smash Prep to the U.S. Smash Prep is a unique music prep service that helps announcers sound great every time they are on the air. With all major formats covered, it’ll save announcers time and effort, and help them sound even better on the air.”

Brad Hill

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