Few subjects in culture and entertainment escape the notice of the writers at Saturday Night Live. The sketch show turned its humor on podcasting late last year with a bit about The Poddy’s, and now it’s back with a silly commercial for any father-son podcasters. Continue Reading
Along with its annual Podcast Download report, Westwood One has shared some insights from its survey by Advertiser Perceptions this week. The 2019 edition included 302 agencies and marketers. It found that although consideration of podcast advertising flattened after several years of growth, discussions about the subject has continued to increase. Continue Reading
Google has rebranded its smart speaker collection, with the line now falling under its Nest brand. The latest addition is the Google Nest Mini, a second iteration of the Google Home Mini that launched in 2017. Continue Reading
News Corp Australia and NOVA Entertainment have entered a podcasting partnership. This arrangement will combine NOVA’s experience in audio sales with News Corp Australia’s content creation. News Corp Australia will also start working with Acast for hosting, distribution, and monetization of its podcasts. Continue Reading
Live radio is still the leading audio format in Australia, but its dominance has declined slightly from last year. That’s a key finding from the fourth annual GfK Share of Audio survey from Commercial Radio Australia, which tracks listening habits and trends for Australian audiences. The survey found that live radio is responsible for a 61.3% share of all audio listening. Continue Reading
Westwood One has released its Podcast Download report for fall 2019. This annual review found that the new wave of listeners are more likely to be younger and to be female, and it also observed trends in platform preferences and the slow uptake of smart speakers. Continue Reading
Edison Research and PodcastOne joined forces for a new report examining the heaviest podcast consumers, including their responses to advertising. Topline results from the survey of these “super listeners” were shared at the IAB Podcast Upfront, with full results to come in a webinar next week. Continue Reading
AdsWizz, a specialist in digital audio advertising technology, announced a new feature called PodScribe that offers scalable, contextual ad targeting in podcasts. PodScribe is built on advanced speech-to-text transcription technology, which lets advertisers target by the keywords, concepts, topics, and interests that appear in a show. Continue Reading
Shondaland, the media company launched by award-winning television producer and writer Shonda Rhimes, is adding podcasts to its storytelling content. The media and production company is partnering with iHeartMedia to launch Shondaland Audio. Continue Reading
NBC News and Wondery have entered a new podcast partnership. The deal, announced at the IAB Podcast Upfront, will see the two businesses jointly develop a slate of new shows centered on news and politics. Continue Reading
Entercom continues to expand its RADIO.COM platform. The newest feature is RADIO.COM Rewind, which introduces on-demand controls to the broadcast radio content on the service. This tool automatically records the past 24 hours of broadcasts from enabled stations, which means users can pause or rewind to find their favorite shows, or revisit a program a second time. Continue Reading
The quarterly RAJAR Midas survey offers a snapshot of the UK’s Internet-delivered audio consumption. The autumn 2019 results showed that listeners’ age continues to drive many of their audio habits, and the findings emphasized the importance of audio on the go. Continue Reading