News Corp Australia and NOVA Entertainment have entered a podcasting partnership. This arrangement will combine NOVA’s experience in audio sales with News Corp Australia’s content creation, and the parties will collaborate on future co-productions. Their united skills will offer scale and reach to potential advertisers or business partners.
Under the terms of the deal, Acast will remain NOVA’s hosting and distribution partner. News Corp Australia will also start working with Acast for hosting, distribution, and monetization of its podcasts.
“We are proud to be working in the podcast space with News Corp Australia, who share our ambitions for growth in the podcast sector and who also believe in the power of audio to amplify their market leading content,” NOVA CEO Cathy O’Connor said.
“News Corp Australia’s media brands continue to invest in original high quality audio storytelling,” said Michael Miller, executive chairman for News Corp Australasia. “Through NewsCast, our audio network, we are delighted to partner with NOVA Entertainment, accelerating our commercial and production capabilities.”