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Pandora launches ad campaign in Australia/New Zealand

Pandora has launched its first local integrated ad campaign for the Australia and New Zealand markets. The ads made their debut across TV, digital, and outdoor in those regions on Saturday. The concept is firsts, with people talking about the musical accompaniments to various milestones, such as first kisses or first jobs. Continue Reading

Beats 1 gets a ‘takeover’ by Aussie terrestrial radio

Australian radio station Triple J has entered into a temporary partnership with Beats 1 to stage a “takeover” of the streaming service’s radio program. Triple J will host four hour-long shows on the Apple radio project over the course of November. That’s a clear win for Triple J, but what could the end game be for Beats 1? Continue Reading