With podcast subscriptions a rising feature for creators, what benefit is important to listeners? We turn to the Cumulus Podcast Report 2021, produced with Signal Hill Insights, for an answer. Continue Reading
Who provided the best laughs at the IAB Podcast Upfront? We call out two winners. They don’t actually get anything, and had to cut the video clips for us. So unfair. Continue Reading
Edison Research and Triton Digital presented The Infinite Dial Canada 2021 yesterday, revealing listening trends up north, and frequently comparing them to the same questions asked in the flagship Infinite Dial research conducted in the U.S. Click through for highlights and graphics. Continue Reading
Podcast analytics and attribution company Chartable is launching a new division: Chartable for Brands, which employs new features to the firm’s tech stack targeted to branded podcasts. Click for details and a chart illustrating the remarkable growth of branded podcasts. Continue Reading
by Steve Goldstein
In this guest, um, “column,” Steve Goldstein demystifies (maybe) the podcasting ecosystem with a helpful infographic. Must see. Continue Reading
On the day of its presentation at the IAB Podcast Upfront, iHeartMedia announces a partnership with Catalina, a shopper intelligence and real-time database company, to provide podcast advertising attribution related to offline shopping. The alliance and the information it delivers are targeted to CPG companies. Continue Reading
Bauer Media is starting a subscription tier in its Planet Radio streaming radio destination. Subscribing offers ad-free listening, which is typical. Not typical is a song-skipping feature in the live radio stations. We spoke with Tobias Nielsen, Director Audio + at Bauer, to understand how this works. Continue Reading
Media Creek, the holding company of Live365 and EmpireStreaming, has acquired audio advertising consultancy AudioCatapult. Terms are not disclosed. AudioCatapult founder Mike Reznick notified us of this transaction, and will step into the Chief Operations Officer role at Media Creek. Continue Reading
Spotify is announcing today (independent of the IAB Podcast Upfront which runs this week) that Armchair Expert, the chatcast interview show hosted by actor Dax Shepard, is moving to the platform for exclusive distribution. At the same time there is a “first look” development deal which extends to Shepard’s Armchair Umbrella Network. Continue Reading
Horizon Media executive Lauren Russo is a universally known thought leader in digital audio advertising. In an IAB Podcast Upfront conversation with NPM head and IAB Chair Gina Garrubbo, Russo delivered a wide-ranging slate of podcast industry predictions. Continue Reading
Jottings of note:
— Millions (Radio Ink)
— Appointment (Acast)
— Infinite Canadian Dial (Edison Research)
— Audition Update (Audible)
Podcast ad revenue set to grow fast from Covid. Dynamic ad insertion jumps ahead of baked-in ads. More. Click through for RAIN’s industry-leading coverage of podcasting’s most anticipated research into revenue and ad-buying trends. Continue Reading