RAIN is delighted to introduce the first piece from guest columnist Sam Harris of Hook Research in the UK. In this inaugural column, Harris explores the state of the kids spoken word content market in the UK and contemplates the benefits for brands operating within it. Plenty of research and quotes here, plus an overview of the child-oriented podcast and audiobook markets. Continue Reading
The main story in this week’s newsletter from James Cridland involves World Radio Swizterland, which is seeking investors. Also: Caital Dance launch in the UK, Australian DAB+-only ratings, and YouGov data. Continue Reading
If users search for online content based on keywords, why shouldn’t advertisers purchase marketing campaigns the same way? In fact, they can do that within Google’s ad ecosystem. Now, podcast advertisers have an avenue for keyword-based targeting within the Acast marketplace, according to an Acast announcement. The initiative is based on proprietary technology, and an interesting view of the future. Continue Reading
Podcast host and technology company Spreaker has launched the Spreaker Campaign Manager, a tool which allows podcasters to have a more direct relationship with advertisers while increasing the podcaster’s control over ad placement. It is geared to shows where advertisers are “knocking down your organization’s door to be included in your catalog of podcasts,” Spreaker says. Continue Reading
AdLarge digital audio division cabana is today releasing its Podcast Buying Guide V3.0 — the third annual tutorial for prospective podcast advertisers and agency buyers. As with past editions, this document is admirably coherent, concise, and clarifying. We got an early look. Continue Reading
Following the U.S. Podcast Upfront a month ago, today the IAB UK produced its corresponding event. This post contains summaries and videos of the presentations. As in the U.S., the UK Upfronts transpired virtually. Presenters for this event were Acast, Audioboom, Bauer Media, DAX, Podfront, and Spotify. Following are the session summaries from the IAB UK website, and the complete video presentations. Click through to see it all, and link to the IAB UK. Continue Reading
In a press release received this morning, a new prep sheet in being marketed to radio DJs. Francis Currie, international radio consultant who starred in RAIN’s Radio Revolution: A Global View event this week, is behind the product. Radio imaging producer Benztown is in the venture as exclusive U.S. distributor. Continue Reading
The latest Sounds Profitable column by Bryan Barletta explores, demystifies, and evangelizes programmatic audio advertising. Along the way he offers a much-needed review of the VASt standard, and explains why audio publishers love programmatic. Continue Reading
Media company Religion of Sports is affiliating with PRX to expand its podcast activity in 2021. PRX is announcing the multi-faceted collaboration today. Religion of Sports was founded by creator Gotham Chopra, six-time Super Bowl Champion Tom Brady, and NFL Hall of Famer Michael Strahan. To date it has mainly been known for this video content. The idea here is to push deeper into podcasting next year. Continue Reading
Nothing succeeds like success, the saying goes, and podcasting is illustrating that maxim as much as any media category. Podtrac released its monthly Top Podcasts ranker (U.S. listening) for September. As with other recurring podcast rankers, this update shows stability in the 20-show cohort. Two shows which weren’t present in the previous month crept into the September list: How I Built This (#19) and TED Radio Hour (#20). In the top ten, only three shows shifted position, each by just one spot up or down. Click through for the whole list. Continue Reading
David Cooper, RAIN Summit speaker who has held executive roles in the UK with Global, Spotify, and Global-owned DAX, has joined audio production house Red Apple Creative. Red Apple creates audio for publishers, advertisers, and agencies. It’s productions range across audio branding, audiobooks, podcasts, radio ads, foreign language content, and more including a special years-long relationship with Spotify. Continue Reading
Triton Digital is announcing that it has signed Minute Media, a digital publisher and platform technology company, to use Triton’s measurement and digital audio advertising technology tools. Triton’s subsidiary, Omny Studio, is involved here — Minute Media will use Omny’s podcast hosting platform to house its 90-plus sports podcasts. Triton’s digital ad server, and the Podcast Metrics service, are in the deal. Continue Reading