MILESTONE: Geico buys first programmatic campaign on Katz/Jelli Expressway platform

Geico became the first advertiser to place a buy on Expressway from Katz, the Jelli-powered programmatic platform for broadcast radio spots. The announcement from Horizon Media, which piloted the transaction, claims Geico’s campaign as the first-ever live programmatic buy for spot radio. Continue Reading

Jacobs Media survey reviews top trends among public radio listeners

Jacobs Media and the Public Radio Program Directors conducted the seventh edition of its annual survey to learn more about the preferences of public radio listeners. Among those respondents, public radio saw continued transitions to digital, with 19% of weekly usage happening on those channels. The survey also covered on-demand listening, mobile options, and sustaining memberships. Continue Reading