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Deezer debuts first UK television ad

Deezer has created its first ad spot for UK televisions. The colorful ad shows a series of characters that rhyme with the streaming service, such as geezer and crowd-pleaser. This spot is the first in a series of four, which promise to get ever-zanier with the rhymes.

“We’ve deliberately created a campaign specific to the UK market,” said Christian Harris, Deezer’s managing director for the UK and Ireland. “Deezer hasn’t done TV advertising in the UK, and it is also a first in that no major music streaming service has done a mass-market UK TV campaign.”

Across the pond, Pandora’s first television campaign also just hit the airwaves after its online debut. RAIN’s Kurt Hanson gave his comments on the spot earlier today.

Anna Washenko

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