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Triton Digital expands Soundcloud relationship to U.S. for programmatic

triton and soundcloud canvas

This morning Triton Digital is announcing a significant growth of its relationship with SoundCloud. SoundCloud, the giant global listening platform based in Berlin, has chosen Triton's a2x programmatic audio platform for its U.S. inventory. The deal expands the tie-up of these two companies from earlier agreements in Australia and Canada.

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Programmatic advertising dominates digital display; radio and other traditional media on track

Zenith Media shared some results from its 2017 edition of Programmatic Marketing Forecasts. Programmatic already dominates digital display buying, and will to an even greater degree in 2017. Traditional media, including radio, are slower to adopt data-driven buying, but the report says they will.

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Triton Digital’s programmatic audio advertising (a2x) enters the Japan market via Dentsu

triton digital and dentsu canvas

Triton Digital and Dentsu, the world's largest advertising agency, announced today the extension of Triton's a2x programmatic audio advertising platform to Japan via Dentsu's Cyber Communications Inc. (CCI) division. CCI will manage Japanese streaming audio inventory in that market in a new Dentsu division called "Premium Audio Series."

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