“Transformational moment” for Pandora; Premium goes wide; new ad campaign

Pandora Premium, long in development and selectively released in March, is available to all users as of this morning. Along with that, Pandora has started a new ad campaign titled “Sounds Like You.” Many people will view the unlimited release of Pandora Premium as the more important news. Today is a moment of fruition that alters the competitive landscape of music services. Continue Reading


Investment analyst surveys Pandora users to identify demand for Premium service

A Piper Jaffray analyst, bullish on Pandora stock, surveyed existing users of the free Pandora radio service to determine the level of demand for Pandora Premium, the fully interactive on-demand music platform launched on March 13. Survey results indicate a 15% “intent” among non-paying Pandora users to upgrade into the Premium product. Continue Reading


Pandora earnings: A pivot point, mixed financials, and biggest new product in years comes to market

“2016 was a very significant year for Pandora, with progress on every important front. We enter 2017 with a clear set of strategic priorities and a solid plan to execute against them.” That was Pandora CEO Tim Westergren starting his company’s Q4 earnings call yesterday. Always optimistic, he laid out 2017 goals at a pivot point for the company he founded. Continue Reading