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U.K.’s Global acquires AudioHQ which becomes DAX, bringing that programmatic platform to U.S.

In one of the most interesting and consequential deals we’ve reported this year, UK radio juggernaut Global has acquired U.S. digital audio advertising company AudioHQ. Linked with that, Global will launch DAX, its programmatic audio ad platform, in the U.S., operated by AudioHQ — whose name will change to DAX. We spoke with the principles. Continue Reading

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AudioHQ teams with talkSPORT for U.S. distribution and sales

Digital audio sales company AudioHQ announced today an alliance with British sports media company talkSPORT to distribute Premier Leagues football (soccer) match radio coverage, and represent its ad inventory. The distribution will happen on the TuneIn platform — TuneIn has for several years built a broad catalog of radio sports coverage.  Continue Reading

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Long-awaited AudioHQ-produced drama “Bronzeville” set for Feb. 7 release

The most star-packed podcast we’ve seen, both in the cast and production team, is set for its 10-episode launch on Feb. 7, nearly a year after it was announced. Developed by audio advertising sales company AudioHQ, in collaboration with Cinema Gypsy Productions and TateMen Entertainment, the show is called Bronzeville. With its Hollywood power, the venture might a new benchmark for production value and talent investment in the audio drama category. Continue Reading

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AudioHQ signs exclusive ad deal with Digitally Imported

AudioHQ has entered a deal to be the exclusive seller of audio advertising inventory for electronic music specialist Digitally Imported. The exclusive partnership is for the United States and will begin in 2017. Digitally Imported joins an AudioHQ client roster that also includes SoundCloud, Slacker, 8tracks, and Triton Digital. Continue Reading

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AudioHQ to exclusively rep Triton Digital’s U.S. advertising inventory; Triton sales team joins AudioHQ

In a major agreement that seeks to advance online audio advertising generally, as it helps two companies reach their business goals, Triton Digital and AudioHQ are announcing today that AudioHQ will be the exclusive seller of Triton’s ad inventory in the U.S. It is a multi-faceted deal that sees Triton’s ad-sales team move over to AudioHQ. Continue Reading