0

Infinite Dial 2018: Smart speaker ownership nearly tripled in the past year

The Infinite Dial kicked off with a look at ownership trends in technology and media. Most telling, the research from Edison and Triton focused on the growth in smart speakers. Awareness of the device segment was 71% for Amazon Alexa, up from 57% last year, while Google Home awareness rose from 45% in 2017 to 56% in 2018. Considering the recent ad blitzes for the segment, John Rosso joked that those who haven’t heard of them are “probably living in caves and staring at their tablets.” Continue Reading

0

Pandora launches programmatic audio; Volkswagen partners

Today Pandora sent an announcement that observers have been waiting for: The leading internet radio platform has launched a private programmatic marketplace for its digital audio advertising inventory. “It’s clear the future of advertising is digital audio,” evangelizes John Trimble, Pandora’s Chief Revenue Officer. Continue Reading

0

After a year of development, Pandora launches Dynamic Audio ads

When Pandora announced the Dynamic Audio ad product last February, the idea was to create a targeting technology that could personalize audio marketing to the listener to an unusually individual degree. The launch partner for that development venture was British ad company A Million Ads. Now, the two companies are starting to roll out the result of that work, on a testing basis with two advertisers. Continue Reading

4

Scripps reshapes for the 21st century: cutbacks coming; radio laid off too

The venerable E.W. Scripps Company, a multimedia national player in newspapers, radio, television, and digital media, has announced a tectonic and identity-changing restructure plan. As with many corporate reinventions, headcount will be reduced over 12-18 months, costs will be lowered, technology will be centralized, resources will be optimized across divisions. And radio will be ditched entirely. Continue Reading