On-demand audio platform audioBoom has been chosed by the producers of hit podcast Undisclosed to exclusively represent the show in an exclusive premium ad sales agreement. The completed first season of Undisclosed generated over 80-million listens.
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Nearly four out of five podcast listeners stream their shows, rather than downloading them, according to new survey results from Edison Research and Triton Digital. Yet metrics are still keyed to downloads, as with the Podtrac Ranking released last week. In addition, some podcast apps make streaming difficult.
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BuzzFeed Audio has partnered with audio messaging platform Rolltape to create new engagement tools for its Another Round podcast series. RAIN News spoke with Jessica Taylor, co-founder and CEO of Rolltape, about her company and the BuzzFeed partnership. A few key words kept popping up in the conversation: relationships, story, and community. Continue Reading
DGital Media announced a partnership with the UFC for an exclusive on-demand audio series. “UFC Unfiltered with Jim Norton and Matt Serra” will be a twice-weekly show beginning June 21. Episodes will be available on the UFC website, plus on podcasting channels including iTunes, GooglePlay, Spotify, Stitcher, and TuneIn. Continue Reading
Twitter has added Spotify support to its audio cards. Any of the streaming service’s 30 million tracks can be turned into the audio post on Twitter. The cards will only play 30-second previews and will link to the full song in Spotify. Continue Reading
James Cridland’s Future of Radio is a column by the Australia-based radio futurologist. THIS WEEK: Microsoft removes FM radio from mobile devices; numbers for Netflix; streaming vs downloading podcasts; much more. Continue Reading
Digitally Imported (DI.fm), the electronic music destination, today announced that it has launched its track purchase program, completing an ambitious reinvention of its service as a one-stop portal for whatever kind of music consumption the user prefers. Continue Reading
Tidal has launched in Jamaica. Residents of the island now have access to the streaming service owned by Jay-Z, which made its name on the celebrity affiliation and high-resolution audio quality offerings. Continue Reading
SFX Entertainment is working through bankruptcy proceedings, and the latest development involved selling an asset to Universal Music Group. The label bought up digital marketing agency Fame House for $1 million. Continue Reading
Startup AmpMe has raised $8 million in Series A funding in support of its app that turns mobile phones into a network of speakers. This brings the company’s total funding to $10 million. The announcement of the fundraising also included the addition of YouTube as a supported music services. Continue Reading
Spotify has debuted a new outlet for brands to get involved with the streaming company’s popular playlists. Sponsored Playlist puts a brand’s name on one of Spotify’s curated playlists, with the sponsorship options designed to match marketing needs with a musical audience. This marketing option is now available in the U.S. and in beta in the UK. Continue Reading
The Podcast Consumer, an annual research report from Edison Research and Triton Digital and released today, represents the 12th year of podcast research conducted by Edison. This year’s report reveals a jump from incremental podcast adoption seen for several years. “This year, we saw a spike we haven’t seen before,” said Tom Webster of Edison Research, who presented a webinar. Continue Reading