On the Move tracks hires, promotions, and other notable personnel changes within the online audio industry.
First is a hire at The Orchard, a digital distribution company owned by Sony. The Orchard has hired Tucker McCrady as its EVP and general counsel. He joins the company from Greenberg Traurig, where he worked on the team repping Soundcloud. He also spent several years at Warner Music Group and had a stint on the board of directors at SoundExchange.
The other update is a promotion within the ranks at Sony/ATV. Michael Abitbol has been promoted to SVP of business and legal affairs for digital. In this capacity, Abitbol will be tasked with negotiating and drafting license agreements with major digital music services such as Apple, YouTube, Spotify, Amazon and Pandora. “During this period of seismic change in the music industry, it is more vital than ever that deals in the expanding digital market reflect the true value of the songs that Sony/ATV represents,” he said.