Triton Digital 28 - RAIN News

Triton Digital announces first-mover compliance with DAAST audio ad standard

Posted on October 30, 2014 by Brad Hill

Triton Digital announed today that it is DAAST-compliant, among the first technology providers to fully adopt the proposed audio advertising standard. DAAST was developed by the IAB and its Digital Audio Ad Serving Template Working Group. Triton’s announcement applies to its recently launched Tap advertising platform, released in September. DAAST is a technical ecosystem in which advertisers, publishers, agencies, and consumer playback devices are aligned to coherently deliver and track streaming audio advertising. Continue Reading →

Webcast listening flat in August; year-over-year growth (Triton)

Posted on October 20, 2014 by Brad Hill

Month-over-month webcast listening was flat in August, according to Triton Digital’s monthly Webcast Metrics Top 20 Ranker. Our analysis also looks at the year-to-date view. Monthly growth was led by Idobi Radio; year-over-year gains were topped by Townsquare. Continue Reading →

Webcast listening flat in July; year-over-year growth (Triton)

Posted on September 12, 2014 by Brad Hill

Month-over-month webcast listening was flat in July, according to Triton Digital’s monthly Webcast Metrics Top 20 Ranker. Our analysis also looks at the year-to-date view, and (for the first time), a three-year that incorporates Pandora’s monumental listening growth. In percentage terms, Clear Channel has nearly kept pace. Continue Reading →

IAB releases first digital audio ad standard: DAAST

Posted on September 8, 2014 by Brad Hill

The Interactive Advertising Bureau will release the first standard template for digital audio advertisements today, called the “Digital Audio Ad Service Template” (DAAST). The breakthrough standard was developed by an industry coalition organized by the IAB (the IAB Digital Audio Ad Serving Template Working Group).

The purpose of DAAST is to promote a technical ecosystem in which advertisers, publishers, agencies, and consumer playback devices are aligned to coherently deliver and track streamed audio advertising.

RAIN spoke to Scott Cunningham of the IAB, and Benjamin Masse, co-chair of the Working Group and SVP of Triton Digital. Continue Reading →

Triton Digital launches Triton Advertising Platform, combining inventory management with audience data

Posted on September 3, 2014 by Brad Hill

Triton Digital today announced a new and proprietory ad management program whose key features are inventory manasgement matched to audience data. Called the Triton Advertising Platform (Tap), the product monetizes streams in two flavors: traditional linear streams of broadcasters (“Tap Live”) and pureplay audio publishers (Tap OnDemand). Better audience targeting is a clear emphasis. Continue Reading →

Small summer slip in June webcast listening (Triton)

Posted on August 12, 2014 by Brad Hill

As in previous years, webcasting inched backward in June by three percent in Triton Digital’s Webcast Metrics Top 20 Ranker. Across the top-20 cohort total listening dropped three percent from May to June. Pandora lost ground and ESPN gaines. Click through for RAIN’s analytical charts. Continue Reading →

Webcast listening in May: 2014 and year-over-year growth

Posted on July 15, 2014 by Brad Hill

Webcast streaming has enjoyed strong growth during 2014, and has lifted 19% year-over-year, according to data released by Triton Digital in its Webcast Metrics Top 20 Ranker for May. The month-over-month measurement dropped two percent, the first monthly dip after nine consecutive growth months. Year-to-date, stream listening has risen over 10 percent. Continue Reading →

Internet listening reaches new high in April, led by Pandora, Clear Channel streams

Posted on June 9, 2014 by Brad Hill

Internet listening gained four percent in April over march, according to data released by Triton Digital in its Webcast Metrics Top 20 Ranker. The two-percent gain from the previous month lifted total stream listening into new-high territory. April is the ninth consecutive month of… Continue Reading →

Vinyl

Posted on May 27, 2014 by Patrick Reynolds

Neil Young. Hippie. Entrepreneur. Futurist. Nostalgist. To say he’s a study in contrasts is a mild understatement. Patrick Reynolds of Triton Digital contemplates Neil Young the artist and the high-rez audio advocate, speculating that Young might save the industry from a false dilemma. Continue Reading →

Internet listening inched to new high in March, led by Pandora and NPR

Posted on May 7, 2014 by Brad Hill

Internet listening gained two percent in March over February, according to data released by Triton Digital in its Webcast Metrics Top 20 Ranker. The two-percent gain from the previous month lifted total stream listening into new-high territory. March is the eighth consecutive month of Internet listening aggregate gain for Triton’s top-20 list. Click for historical charts. Continue Reading →

Nielsen Audio announces how it will measure radio streaming

Posted on April 11, 2014 by Brad Hill

If integrated broadcast and webcast ratings is the holy grail of radio audience measurement, Nielsen Audio took a new step toward holistic metrics this week when SVP Farshad Family broadly described how it intends to track online radio streams. A three-pronged approach would deliver listening data. Continue Reading →

Internet listening spiked up in February, continued breaking new ground

Posted on April 3, 2014 by Brad Hill

Internet listening gained five percent in February over January, according to data released by Triton Digital in its Webcast Metrics Top 20 Ranker. The five-percent gain from the previous month lifted total stream listening into new-high territory. Click through for long-term trending charts. Continue Reading →