Internet listening reaches new high in April, led by Pandora, Clear Channel streams

Internet listening gained four percent in April over march, according to data released by Triton Digital in its Webcast Metrics Top 20 Ranker. The two-percent gain from the previous month lifted total stream listening into new-high territory. April is the ninth consecutive month of aggregate gain for Triton’s top-20 list.

Within that group, listening fortunes varied among the broadcast and pureplay streams. Pandora continued a dramatic upward trend that started last August (see chart below), gaining 27%.


triton april leaders 638w


Month-over-month, Pandora gained four percent, measured as Average Active Sessions, Monday through Sunday from 6:00 to midnight. That four percent translates to a nominal gain of 69,000 streams.

Among terrestrial webcast streams in April, Clear Channel streams enjoyed the largest nominal gain (15,000 streams), for a 7% gain. Triton breaks out a separate line of top-five broadcast streams, which showed a 6% gain of 19,000 streams in April.

Triton’s analysis, which accompanies the Top 20 Ranker, includes a chart that illustrates the year-over-year advancement of online radio since 2012:


triton april analysis yoy 638w


The April year-over-year view shows strengthening performance for Pandora (+30%), NPR (+50%), Townsquare Media (+46%), and Idobi Radio (+37%). In aggregate, Triton’s top-20 has gained 21% year-over-year.


triton april yoy 638w


Looking at the year to date, the highest percentage gain among Triton’s cohort belongs to AccuRadio, which has gained 15% in Average Active Sessions. In session volume, Pandora has seen the most growth, with 220,000 more sessions, on average, in April than in January, for a 13% lift.

Mobile shows continued strength. Triton notes that over 60% of all measured streams are serviced to mobile devices:


triton april analysis device

Brad Hill