Internet listening inched to new high in March, led by Pandora and NPR

Internet listening gained two percent in March over February, according to data released by Triton Digital in its Webcast Metrics Top 20 Ranker. The two-percent gain from the previous month lifted total stream listening into new-high territory. March is the eighth consecutive month of Internet listening aggregate gain for Triton’s top-20 list.

Within that group, listening fortunes vary among the broadcast and pureplay streams. Pandora continued a dramatic upward trend that started last August (see chart below). During that period, streams of the top five terrestrial broadcasters have slid slightly more than six percent. Within all the terrestrials During that period, NPR (+22%) and Townsquare Media (44%) have shown the greatest percentage growth.


triton historical chart March 638w


Year-over-year, Triton shows 13% growth in cumulative listening over March, 2013, based on Average Active Sessions. In this longer time frame, Pandora grew its number by 17%, or over 268,000 sessions. The percentage growth leader in this view were NPR and Townsquare, each of which grew sessions by 51%. Idobi also showed vigorous year-over-year growth of 48%.


triton yoy March 638w


In its analysis accompanying the Webcast Metrics report, Triton Digital notes that mobile listening continues to rise month-over-month, gaining 6.1% for terrestrial publishers and 4.1% for pureplay.

Brad Hill