Triton Digital is announcing today that it will launch audience measurement for podcasts, in partnership with Edison Research. The new product, called Webcast Metrics On Demand (WCMOD), is slated to be released later this year. Continue Reading
Edison Research announced a consumer survey milestone: Over half (53%) of U.S. adults (12+) listened to online radio in the past month. Sources include terrestrial station webcasts, online radio like Pandora, and other services like Spotify. The percentage translates to an estimated 143-million people. Continue Reading
As a preview of the upcoming The Infinite Dial webinar, Edison Research has released a tantalizing data point about podcast consumption. In its most recent annual survey of 12+ Americans, 17 percent listen to podcasts monthly, the highest number in Infinite Dial history. Continue Reading
Month-over-month webcast listening slipped by three percent in November, according to Triton Digital’s monthly Webcast Metrics Top 20 Ranker. Triton’s analysis of the dip cites a “Thanksgiving Effect.” Mobile stream listening rose to nearly 70%. Continue Reading
Triton Digital today announced an exclusive partnership with eXelate to develop the first Data Management Platform (DMP) dedicated to streaming audio. The streaming audio industry is getting its first dedicated Big Data-crunching platform, better enabling participation in cross-channel ad campaigns. Continue Reading
Month-over-month webcast listening moved incrementally upward in October, according to Triton Digital’s monthly Webcast Metrics Top 20 Ranker. Year-over-year and year-to-date gains were also apparent in September. Continue Reading
Studies, surveys, and metrics abounded in 2014. RAIN News readers demonstrated acute interest in research which attempted to tease out trends in the fast-changing field of streaming audio. Click through for a rundown. Continue Reading
Month-over-month webcast listening was moved upward in September, according to Triton Digital’s monthly Webcast Metrics Top 20 Ranker. The upward movement was nearly unanimous among the top-20 entities measured by Triton. Year-over-year and year-to-date gains were also apparent in September. Continue Reading
Spotify today announced the launch of a geo-targeted advertising platform for its ad-supported freemium service level. The initial rollout includes the top 15 listening markets. Launch partner Triton Digital provides verification metrics through its Webcast Local Metrics product. We spoke to Spotify ad exec Brian Benedik. Continue Reading
Patrick Reynolds, Chief Strategy Officer of Triton Digital, and a featured speaker at RAIN Summit Europe, reflects on the Summit experience. Soundtrack provided. Continue Reading
Nielsen Audio has reportedly set a target timeframe for introducing streaming audio measurement, according to Inside Radio. The launch target is mid-2015. That timeline was put forth at Nielsen’s Audio Advisory Council meeting in Tampa. Continue Reading
Advertising and monetization of streaming audio was a key topic at RAIN Summit Europe (Nov. 4 in London). In the “Streaming Ad Sales Strategies” panel, programmatic advertising got a lot of attention. Read highlights and listen to the entire panel. Continue Reading