Emmis adopts Triton Digital streaming audio technology
Triton Digital announced this morning that Emmis Radio will use Triton’s streaming technology platforms to deliver and monetize its digital content. Continue Reading
Triton Digital
Webcast listening reaches new high ground in April: Triton Webcast Metrics
Webcast listening rose 1% month-over-month in April, and 39% year-over-year, according to the Webcast Metrics Top 20 Ranker just released by Triton Digital. Click through for historical trend charts. Continue Reading
Triton Digital to represent XAPP Ads in JAX advertising service
Triton Digital announced today that it will represent XAPP ad inventory in JAX, the mobile advertising service created in january by XAPPmedia and jācapps, the Jacobs Media app development company. The deal pivots on XAPP technology called XAPP Ads. Continue Reading
Record high stream listening in March led by Pandora and Spotify
Webcast listening rose 3% month-over-month in March, and 42% year-over-year, according to the Webcast Metrics Top 20 Ranker just released by Triton Digital. Pandora and Spotify drove monthly growth. Click through for historical trend charts. Continue Reading
Triton Digital to integrate with Nielsen measurement
Triton Digital has received certification for inclusion of Nielsen audience measurement technology in Triton streaming audio players, the company announced this afternoon. This development enables Nielsen to measure online streaming metrics of its broadcast clients through Triton’s streaming suite on desktop, Android, and iOS. Continue Reading
Triton digital completes MRC auditing process, status of accredited metrics unchanged
Triton Digital announced that it has completed an annual review of accreditation by the Media Rating Council (MRC), and that the accreditation of Triton’s Webcast Metrics and Webcast Metrics Local ratings products remains unchanged. Continue Reading
Webcast listening reaches new high ground in February: Triton Webcast Metrics
Webcast listening rose 5% month-over-month in February, and 40% year-over-year, according to the Webcast Metrics Top 20 Ranker just released by Triton Digital. Click through for historical trend charts. Continue Reading
Triton Digital partners with MLB to deliver targeted ads in baseball radio
Triton Digital announced an exclusive deal with Major League Baseball (MLB) to deliver and monetize streaming audio advertisements within MLB’s streaming apps. The agreement starts with the upcoming 2015 season. Continue Reading
Vector Capital acquires Triton Digital
Vector Capital, a private equity firm specializing in technology, has acquired Triton Digital, the leading technology provider to the online audio industry. The announcement follows days of rumors. Continue Reading
Spotify debuts at #2 in Triton Webcast Metrics Top-20 Ranker for January
Month-over-month webcast listening grew by five percent in December, according to Triton Digital’s monthly Webcast Metrics Top 20 Ranker. The lift came despite lower listening during Christmas week, compared to the three previous weeks. Big gains for streaming in 2014. Continue Reading
Webcast listening rose 5% in December; 2014 “incredible year for audio” (Triton)
Month-over-month webcast listening grew by five percent in December, according to Triton Digital’s monthly Webcast Metrics Top 20 Ranker. The lift came despite lower listening during Christmas week, compared to the three previous weeks. Big gains for streaming in 2014. Continue Reading
Smartening up advertising: A conversation about programmatic with Mike Agovino of Triton Digital
What is the state of the programmatic audio advertising market? For a deep dive, we turned to Mike Agovino, COO of Triton Digital. He described a bifurcated programmatic market in which broadcasters have most of the impressions, but Internet radio has most of the “smart impressions” which drive the market. User registration is one key. Continue Reading