IAB releases first digital audio ad standard: DAAST

The Interactive Advertising Bureau will release the first standard template for digital audio advertisements today, called the “Digital Audio Ad Service Template” (DAAST). The breakthrough standard was developed by an industry coalition organized by the IAB (the IAB Digital Audio Ad Serving Template Working Group).

The purpose of DAAST is to promote a technical ecosystem in which advertisers, publishers, agencies, and consumer playback devices are aligned to coherently deliver and track streamed audio advertising.

RAIN spoke to Scott Cunningham of the IAB, and Benjamin Masse, co-chair of the Working Group and SVP of Triton Digital. Continue Reading