Studies, surveys, and metrics abounded in 2014. RAIN News readers demonstrated acute interest in research which attempted to tease out trends in the fast-changing field of streaming audio. Click through for a rundown. Continue Reading
Month-over-month webcast listening was moved upward in September, according to Triton Digital’s monthly Webcast Metrics Top 20 Ranker. The upward movement was nearly unanimous among the top-20 entities measured by Triton. Year-over-year and year-to-date gains were also apparent in September. Continue Reading
Spotify today announced the launch of a geo-targeted advertising platform for its ad-supported freemium service level. The initial rollout includes the top 15 listening markets. Launch partner Triton Digital provides verification metrics through its Webcast Local Metrics product. We spoke to Spotify ad exec Brian Benedik. Continue Reading
Patrick Reynolds, Chief Strategy Officer of Triton Digital, and a featured speaker at RAIN Summit Europe, reflects on the Summit experience. Soundtrack provided. Continue Reading
Nielsen Audio has reportedly set a target timeframe for introducing streaming audio measurement, according to Inside Radio. The launch target is mid-2015. That timeline was put forth at Nielsen’s Audio Advisory Council meeting in Tampa. Continue Reading
Advertising and monetization of streaming audio was a key topic at RAIN Summit Europe (Nov. 4 in London). In the “Streaming Ad Sales Strategies” panel, programmatic advertising got a lot of attention. Read highlights and listen to the entire panel. Continue Reading
Triton Digital announed today that it is DAAST-compliant, among the first technology providers to fully adopt the proposed audio advertising standard. DAAST was developed by the IAB and its Digital Audio Ad Serving Template Working Group. Triton’s announcement applies to its recently launched Tap advertising platform, released in September. DAAST is a technical ecosystem in which advertisers, publishers, agencies, and consumer playback devices are aligned to coherently deliver and track streaming audio advertising. Continue Reading
Month-over-month webcast listening was flat in August, according to Triton Digital’s monthly Webcast Metrics Top 20 Ranker. Our analysis also looks at the year-to-date view. Monthly growth was led by Idobi Radio; year-over-year gains were topped by Townsquare. Continue Reading
Month-over-month webcast listening was flat in July, according to Triton Digital’s monthly Webcast Metrics Top 20 Ranker. Our analysis also looks at the year-to-date view, and (for the first time), a three-year that incorporates Pandora’s monumental listening growth. In percentage terms, Clear Channel has nearly kept pace. Continue Reading
The Interactive Advertising Bureau will release the first standard template for digital audio advertisements today, called the “Digital Audio Ad Service Template” (DAAST). The breakthrough standard was developed by an industry coalition organized by the IAB (the IAB Digital Audio Ad Serving Template Working Group).
The purpose of DAAST is to promote a technical ecosystem in which advertisers, publishers, agencies, and consumer playback devices are aligned to coherently deliver and track streamed audio advertising.
RAIN spoke to Scott Cunningham of the IAB, and Benjamin Masse, co-chair of the Working Group and SVP of Triton Digital. Continue Reading
Triton Digital today announced a new and proprietory ad management program whose key features are inventory manasgement matched to audience data. Called the Triton Advertising Platform (Tap), the product monetizes streams in two flavors: traditional linear streams of broadcasters (“Tap Live”) and pureplay audio publishers (Tap OnDemand). Better audience targeting is a clear emphasis. Continue Reading
As in previous years, webcasting inched backward in June by three percent in Triton Digital’s Webcast Metrics Top 20 Ranker. Across the top-20 cohort total listening dropped three percent from May to June. Pandora lost ground and ESPN gaines. Click through for RAIN’s analytical charts. Continue Reading